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Ogilvy wins $200m UPS global account
The WPP agency saw off competition from Euro RSCG and Young Rubicam, after its sister agency JWT pulled out of the pitch last week complaining that the terms were unreasonable. The account will move out of global incumbents McCann-Erickson, Universal McCann and MRM, all part of Interpublic Group ...
By Staff / Brand Republic 27-Oct-09
Madeleine McCann hunt harnesses social media to spread video appeal
about the whereabouts of Madeleine McCann, two years after her disappearance from a holiday resort
By Daniel Farey-Jones / Brand Republic 03-Nov-09
Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media
a new management team, hiring Pru Parkinson , former Universal McCann UK chief executive ...
By Daniel Farey-Jones / Brand Republic 06-Nov-09
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
where he is responsible for Initiative and Universal McCann , at the end of the month. Duff, who joined the group as EMEA president of Universal McCann in February 2006, is not believed to have a new ... director of Saatchi Saatchi , is joining Lee Daley , his former boss at the agency, at McCann ...
By Staff / Brand Republic 13-Nov-09
Internet users lack knowledge of behavioural targeting
, conducted by researchers at the University of Pennsylvania and the University of California. That research ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
Disney refunds parents for Baby Einstein DVDs following legal threats
, research conducted by the University of Washington in 2007 also cast doubt on the educational benefits ... than good. The Washington University study found that the use of educational DVDs correlates ...
By Jacquie Bowser / Brand Republic 26-Oct-09
STV launches information site for local communities
information about their own events. The broadcaster brought in students from universities throughout ...
By James Quilter / Brand Republic 19-Nov-09
Evian roller babies makes Guinness Book of Records with 45 million online views
that creativity can at the same time be very qualitative and very universal. "In a climate of crisis and general ...
By Jennifer Whitehead / Brand Republic 16-Nov-09
Academics call on ASA to mark airbrushed ads
A letter from academics Dr Helga Dittmar of the University of Sussex and Dr Emma Halliwell of the University of the West of England is being sent to the Advertising Standards Authority. It warns of the negative impact that airbrushed images can have on the self-esteem of young people, especially when ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
New York Times wrestles with online charge method
". The paper quoted Lauren Rich Fine, a professor at Kent State University and a former Merrill Lynch media ... that such a plan did not have universal backing from executives at the paper. Other options on the table ...
By Staff / Brand Republic 02-Nov-09
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