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Police condemn VW 'suspicious package' campaign
problems." VW has received numerous calls through customer services and hopes to contact the woman in Devon to apologise. The campaign was created by BHWG Proximity. VW felt ... for the Sharan model. Concerned customers have been advised to contact VW customer services. ...
By Sylvia Westall, / Brand Republic 07-Aug-01
VW targets prospects with Passat Trendline mailer
Created by Proximity London, the creative highlights why the Passat Trendline, VW's latest addition to the Passat range, represents excellent value for money. It focuses on additional specification, including alloy wheels, multifunction steering and cruise control for £160 less than the current ...
By Staff, / Brand Republic 24-Sep-04
EuroDirect wins VW finance data consolidation task
LONDON – Volkswagen Financial Services has engaged EuroDirect to construct and host a single database out of its five customer datasets, with a view to improving response and cross-sell rates.
By Daniel Farey-Jones, / Brand Republic 02-Nov-04
VW pushes Lupo to health-aware women
LONDON - Volkswagen is targeting fitness-conscious females with an integrated campaign aimed at raising the profile of its small car the Lupo and building a database of this market.
By Claire Billings, / Brand Republic 13-Nov-02
VW promotes Sharan with humorous Proximity drive
LONDON - Volkswagen is promoting the latest version of its people carrier, the Sharan SL, with a tongue-in-cheek direct campaign, which briefs drivers on how to host their open day in the back of the ...
By Claire Billings, / Brand Republic 25-Jul-02
VW launches Estate Passat with canine-themed mailer
LONDON - Proximity London has created a mailpack for the launch of Volkswagen's Passat Estate that focuses on its luxury features along with a little help from the four-legged star from the ad campaig...
By by Julia Pearlman / Brand Republic 12-Dec-05
VW backs new Beetle launch with direct push
Myhill, whose work with Proximity includes its award-winning ice-tray pack campaign for the VW Polo ...
By Claire Billings, / Brand Republic 09-May-03
Porsche's acquisition of VW creates European car giant
LONDON - Porsche is to take control of Volkswagen, turning the German sports car manufacturer into Europe's biggest automotive business.
By Alex Donohue / Brand Republic 05-Mar-08
Proximity London launches plain speaking campaign for VW
LONDON - Proximity London has launched a direct marketing campaign to promote the Volkswagen Passat among middle-aged men.
By Joe Lepper / Brand Republic 04-Jul-07
Burton and Thomas teamed in VW's Golf campaign
LONDON - Richard Burton's famous reading of Dylan Thomas is used for the first time in an ad campaign as Volkswagen takes an extract of 'Under Milk Wood' in a spot that brings to life the pleasure of ...
By Jacquie Bowser / Brand Republic 23-May-07
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- , Central London
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- £27-33K, West London
