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Knife crime campaign film targets teenagers online
LONDON - A distressing film of a youth who became severely disabled after a knife fight will debut ... RKCR/Y R has created two documentary-style films, which are based on real testimonials from young people involved in knife crime, and are targeted at 10-16 year olds. The film of the disabled youth focuses on the physical consequences of a stabbing, while the other film focuses on how knife offences ...
By Daniel Farey-Jones / Brand Republic 27-Oct-09
Ricky Gervais film promoted via augmented reality first in The Times
supplement to promote the DVD release of the family film 'Night at the Museum 2'. ... The 20th Century Fox film is being promoted with a pull-out supplement in The Times's T2 section ... the user is on the 'Night at the Museum 2' website, will bring up the museum, with characters from the film ... and features about different characters in the film, which stars Ben Stiller and Ricky Gervais. Laura Elloway ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
T3 and Total Film to run LG augmented reality ad
In a deal brokered by LG's media agency Mindshare, Future's technology and film magazines, T3 and Total Film, will feature an exclusive augmented reality gatefold ad in their December issues. The six ... chance to win a VIP trip to the premiere of the film in London by uploading their own avatar. Malcolm ...
By Jacquie Bowser / Brand Republic 16-Nov-09
Fox lines up big brands to promote Avatar
to promote its upcoming 3D film 'Avatar'. ... the studio's biggest film of the year. The European promotion of Avatar is being headed up by Fox executive ... and an alien, has cost Fox around $500m to produce. The film, the first by director James Cameron since 'Titanic', launches on December 18. Coke Zero is set to run a TV campaign around the film and has been ...
By James Quilter / Brand Republic 19-Nov-09
Vampire sequel gets online presence in Habbo Hotel
LONDON - Teens will be able to feed their obsession with vampire film 'Twilight' on virtual world ... Habbo Hotel, which claims 14.6 million users across six continents, is tempting them with virtual goods related to the film and with the prospect of the actors logging in to chat with users. The special activity celebrates the 20 November release of the Summit Entertainment film, which stars Robert ...
By Daniel Farey-Jones / Brand Republic 05-Nov-09
TV and PC retailer moves into internet movie delivery
that will deliver films just released on DVD to any internet-connected device bought in its stores. ... has a library of over 22,000 films and often makes titles available on the same day as their DVD ... partnered with content delivery service Netflix to stream its film library to its Insignia Blu-ray DVD ... as music, sells digital downloads of films and TV shows. DVD rental chain Blockbuster also runs an online ...
By Staff / Brand Republic 03-Nov-09
Marketing to engage today's digitally-savvy youth market
Marketing's Youth conference is a big hit every year so we took a film crew down to capture some of the most interesting insights from the day. The resultant video offers presentation excerpts and backstage interviews from some of the best speakers present. They are discussing relevant issues such as how to harness ...
By SpeakersChannel.tv / Brand Republic 16-Nov-09
Selfridges targeted by Sir Roger Moore foie gras protest ad
in James Bond films in the 1970s and 1980s, including 'Live and Let Die' and 'A View to Kill'. ...
By Daniel Farey-Jones / Brand Republic 05-Nov-09
Venturethree and Ab Rogers create climate change exhibit
Venturethree also has designed the accompanying website , marketing materials and exhibition graphics including promotional posters, an online viral initiative, t-shirts, stickers and outdoor promotion around the museum. The 'Prove It!' exhibit features a short film projected in a 3.5m circle ...
By Susan Billinge / Brand Republic 27-Oct-09
Cobra Beer plans integrated push around Curry Week
Anand as well as filmed "cook-alongs" from amateur curry chefs, while social media activity will include ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
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