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Aertex appoints Cube3 for brand and online revamp
LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online ... The brand claims to be enjoying something of a renaissance at the moment following take ... stores. The strategy will aim to align brand communications with Aertex s online presence. It is also aiming to emulate other established British brands Fred Perry and Lyle Scott, which have re ...
By James Quilter / Brand Republic 11-Nov-09
Fox lines up big brands to promote Avatar
LONDON - Fox has lined up a series of brands across the electronics, food and drink sectors ... giving away merchandise such as branded bags on its Coke Zone rewards site. Casio has rebranded its ... has been the creation of contra-deals between brands and film studios. In the past the cost of tying up with a big-budget film such as 'Avatar' would have been prohibitive. But in recent years brands ...
By James Quilter / Brand Republic 19-Nov-09
SeeSaw unveils VOD branding by Rudd Studio
LONDON - Rudd Studio has designed the brand identity for Arqiva's new video-on-demand service ... as producing a single-colour logo. The finished designs will feature across SeeSaw's branding and appear ... of brand marketing, SeeSaw, said: "We are delighted to unveil the branding for the service which we ... to navigate, video-on-demand service and the brand identity reflects this." A date for SeeSaw's launch has ...
By Susan Billinge / Brand Republic 04-Nov-09
Finding Brand Republic and sister sites on Twitter
LONDON - If you want to follow Brand Republic and our sister sites on Twitter this is the place ... Brand Republic @Brandrepublic - Brand Republic's main home on Twitter. This is not an RSS ... published on Brand Republic including those from Campaign, Marketing and Media Week. @BRjobs - This is Brand Republic's main job feed and the one to follow if you are looking for a job in advertising ...
By Staff / Brand Republic 12-Nov-09
IAB Engage: Brands must understand 'consumers are mobile'
device. Brands need to excite consumers to get their attention." He added that "consumers are mobile" and brands need to show that they understand this. Shaun Gregory, managing director of O2's media business, said that "mobile has limitless opportunities for brands" and from next year marketers will be able ...
By Jacquie Bowser / Brand Republic 11-Nov-09
LBi in web content compliance software deal
that helps companies to monitor their brands online. ... Vamosa makes software which helps businesses to make their brands comply with corporate governance ... digital agency, has signed a deal with Vamosa that will subject client brands to the Vamos Check and Fix ... to these projects. Through our partnership with Vamosa we are able to provide our clients with a solution ...
By Staff / Brand Republic 13-Nov-09
Razorfish report defines impact of online experiences on brand sales
LONDON - Positive brand experiences online, whether via websites, emails, or mobile coupons, can ... the way they engage with brands and make purchasing decisions. Almost 65% of those surveyed said they made their first purchase from a brand because of a digital experience either with a website, microsite, mobile coupon or email. According to this year's Feed: The Razorfish Digital Brand Experience ...
By Jacquie Bowser / Brand Republic 10-Nov-09
Coca-Cola rebrands global juice brand portfolio
portfolio of more than 100 juice and juice drink brands. ... that brand's black rectangle and white logotype lettering. It will also feature fruit photography and natural imagery and a green horizon mark. The rollout will begin with the Minute Maid brand in the US and extend into 2010, affecting other major brands including Del Valle, Andina and Cappy. Coca-Cola said ...
By Staff / Brand Republic 18-Nov-09
M&S to sell other brands for the first time in 125 years
LONDON - Marks & Spencer has revealed plans to sell other FMCG brands, such as Stella Artois ... M S has been trialling the sale of 400 branded products in 54 stores in the north and south east ... will focus on sectors where it has no presence or its own-brand range has a low market share. These categories include alcohol, confectionery, laundry, pet food and personal care. Brands to come ...
By James Quilter / Brand Republic 04-Nov-09
Mobile market's quiet brand breaks global ad drive
LONDON - HTC, the smartphone brand recently overtaken by Apple, is joining the mobile marketing ... to widen consumer awareness of its brand beyond early adopters, and is working with UK branding agency ... awards from UK tech magazines Stuff and T3. The company only launched its own brand three years ago, having previously produced handsets for operator brands such as T-Mobile, but its share of the global ...
By Daniel Farey-Jones / Brand Republic 25-Oct-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
