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RKCR/Y&R tops creativity table for press advertising
LONDON - Rainey Kelly Campbell Roalfe/Y&R has topped the 2006 league table of the most creative ... In a close contest, RKCR/Y R beat Bartle Bogle Hegarty to the accolade by a single point on the back of work for clients such as Land Rover and Virgin Mobile. James Murphy, chief executive at RKCR/Y R, said: We re delighted to come top of the table. Newspapers are an increasingly colourful ...
By by Darren Davidson / Brand Republic 29-Jan-07
RKCR\Y&R and DDB win at IPA Effectiveness awards
LONDON - Rainey Kelly Campbell Roalfe\Y&R was last night awarded the Grand Prix at the IPA ... for Travelocity.co.uk; and Rainey Kelly for Actimel and Virgin Trains. Several Bronze awards were scooped ...
By by Sarah Woods / Brand Republic 31-Oct-06
Virgin Atlantic revamps customer database
LONDON - Virgin Atlantic is launching a new customer marketing database in an attempt to accurately ... opportunities to earn flying club miles and communications in relation to their flights. Virgin Atlantic recently announced it is spending more money on digital marketing, and has asked digital agency Saint@RKCR/Y ... , creative and electronic customer relationship marketing. Virgin Atlantic is Britain s second ...
By Charlie McCathie / Brand Republic 13-Sep-07
Virgin Atlantic pushes economy fares in £1m ad campaign
LONDON - Virgin Atlantic is to launch an £1m advertising campaign, created by Rainey Kelly Campbell ... ' in Jamaica"; and "Bhangra in Bollywood". Juliet Haygarth, group account director for RKCR/Y R, said: "We've worked with Virgin Atlantic to develop a focused campaign with a clear and simple message that is capable ... and marketing director for Virgin Atlantic, said: "This new £1m advertising campaign reaffirms the fact that you ...
By by Joanne Payne / Brand Republic 05-Jan-07
Regus targets Virgin Atlantic customers
LONDON - Temporary office space provider Regus is to tap into Virgin Atlantic's customer base via a ... flyer programme, Flying Club, and holders of the Virgin Atlantic Black American Express card ... Virgin Atlantic American Express card holders can earn miles when they buy Regus products and services ... programme will prove extremely beneficial for Virgin Atlantic card holders. "Whether [they] are expanding ...
By Daniel Farey-Jones / Brand Republic 11-May-09
RKCR resigns £6m Virgin Money account
LONDON - RKCR/Y&R has resigned the £6m Virgin Money advertising account over concerns ... on the high street, corporate banking and financial services while Virgin Money has mostly promoted its credit card brand. RKCR has held the Virgin Money account for nine years, surviving a review earlier ... of Virgin Money chief executive Jayne-Anne Gadhia, who joined from the Royal Bank of Scotland. Gadhia ...
By Nikki Sandison / Brand Republic 03-Dec-07
Superbrands case studies: Virgin Atlantic
. Airlines with strong brand leadership, like Virgin Atlantic , should be most likely to emerge from ... for the Upper Class Suite. In 2003, Virgin Atlantic won the Business Superbrands Awards for 'the brand that most ... Weekly Awards and in 2001 Virgin Atlantic won OAG Airline of the Year. In addition, the brand has been ...
Brand Republic 07-Jun-05
RKCR/Y&R launches standalone digital agency
LONDON - Rainey Kelly Campbell Roalfe/Y&R is launching a new digital agency called Saint to compete ... The standalone agency will be run by RKCR/Y R creatives Simon Labbett and David Gamble (left and right in the middle of the picture). Gamble and Labbett joined RKCR/Y R as digital creative partners ... . The new offering will initially be staffed by a team of six. Other RKCR/Y R staff who will join Labbett ...
By Darren Davidson / Brand Republic 03-May-07
Start creates image for Virgin Atlantic GlobalFlyer
LONDON – Virgin Atlantic has turned to design agency Start to create the image and video launch ... of the Virgin Atlantic fleet family. The result is a strong Virgin Atlantic look with a futuristic edge," Muir ... aircraft design in Virgin Atlantic livery, and is designed to communicate the epic nature of the flight. The single engine turbofan aircraft, billed by Virgin Atlantic as the world's most efficient jet plane ...
By Staff, / Brand Republic 29-Oct-03
RKCR/Y&R scoops February Anna with Land Rover ad
LONDON - Rainey Kelly Campbell Roalfe/Y&R's Land Rover ad, featuring a topical link with the Six ... The ad, by the creative team of Amber Casey and Dan Hubert of Rainey Kelly Campbell Roalfe/Y R, shows five rugby players holding up tackle pads in front of them to form the shape of a Land Rover. It carries the strapline: Built to tackle anything. Simon Learman, Anna judge and executive creative ...
By Nikki Sandison / Brand Republic 25-Mar-08
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