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RKCR resigns £6m Virgin Money account
LONDON - RKCR/Y&R has resigned the £6m Virgin Money advertising account over concerns ... on the high street, corporate banking and financial services while Virgin Money has mostly promoted its credit card brand. RKCR has held the Virgin Money account for nine years, surviving a review earlier ... of Virgin Money chief executive Jayne-Anne Gadhia, who joined from the Royal Bank of Scotland. Gadhia ...
By Nikki Sandison / Brand Republic 03-Dec-07
Lastminute.com and Virgin Money in credit card deal
with the launch of a jointly branded credit card with Virgin Money. ... partnership with Virgin Money." The two companies are hoping that the launch will lead to increased customer loyalty and the opportunity to attract new customers. Trevor Field, marketing director at Virgin Money ... , will offer holders exclusive Lastminute.com deals and special deals from select Virgin companies on a members ...
By Staff, / Brand Republic 16-Apr-04
City Republic: Ford, Virgin Money and Google versus Yahoo!
for the bank. As usual, Virgin isn t planning to put in much money (the consortium is talking about putting in a billion in equity) but Sir Richard reckons the Virgin Money brand is just what Northern Rock needs ... for love nor money in the US (although it s doing better in Europe). But Farley has one big thing ...
By Stephen Foster / Brand Republic 15-Oct-07
Branson captured in sex romp for launch of latest Virgin Money venture
LONDON - Virgin Money has unveiled a saucy viral campaign featuring its boss Sir Richard Branson ... of Virgin Brides. A spokesman for Virgin Money confirmed that the ad was only being targeted ...
By by Joe Lepper / Brand Republic 31-Mar-06
Virgin to launch bid for Northern Rock
Northern Rock bank and merging it with Virgin Money, as the deadline for bids approaches. ... see the existing Virgin Money business merged with the crisis hit bank, which would then be rebranded ... , following its tie up with Virgin Mobile. Virgin Money already offers credit cards, insurance and mortgage products. The Virgin One business was sold off in 2001 to RBS and is not connected to the Virgin Money ...
By Staff / Brand Republic 12-Oct-07
Viral encourages people not to over-extend themselves
to promote Virgin Money. ... closing window. Chris Delahunty, digital marketing manager at Virgin Money, said: "Virals are a fun ... -over-extend-yourself.com was created and produced by Maverick. Virgin Money has previously released viral movies and games ... extension is not as great as he thought. The viral ends with the strapline "Enjoy your money. But don ...
By by Joanne Oatts / Brand Republic 26-Jul-06
Branson's Northern Rock bid loses pole position
LONDON - Sir Richard Branson's bid to rebrand Northern Rock as Virgin Money has suffered a setback ... that you will continue to be a valued customer of our new and exciting bank. The Virgin Money advertising ... on an equal footing with Virgin Group. It is understood Olivant was ready to pull out of the auction, which is now a two-horse race, unless it secured the terms. Virgin Group s consortium has effectively lost ...
By Daniel Farey-Jones / Brand Republic 14-Dec-07
ITV apologises for broadcasting 'insensitive' ad day after bombings
LONDON - ITV has apologised for broadcasting an ad for Virgin Money Life Insurance stating 'you
By by Julia Pearlman / Brand Republic 31-Aug-05
Virgin - Great use of advertising formats
Lucky number seven on the MSN top 10 countdown is the exclusive online launch of the Virgin credit ... , expandables and a takeover of the MSN Today Page. "Virgin Money benefited from both of these factors ... and trade marketing, MSN International, explains why the Virgin campaign is in the MSN top 10: "The ... creative carried a light-hearted message that the Virgin credit card can help ease consumer worries ...
Brand Republic 15-Jun-04
NTL Telewest and Virgin Mobile combine as Virgin Media
LONDON - The newly merged NTL Telewest and Virgin Mobile is set to rebrand as Virgin Media ... by bringing the Virgin traditions of value-for-money, brilliant customer service and innovation to the world ... Virgin Media will offer what it has dubbed a "quadplay" service of digital TV, broadband, mobile and home phone. To back the launch of Virgin Media the company says it will commit an additional £5m ...
By by Mark Banham / Brand Republic 08-Nov-06
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