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Incentivated wins VisitBritain mobile task
LONDON - VisitBritain has appointed mobile marketing agency Incentivated to update and extend its ... Incentivated will use its online mobile marketing platform, iris, to provide VisitBritain with a ... to mobile-carrying travellers on business or pleasure throughout the UK. VisitBritain has been using ... domestic marketing manager at VisitBritain, said: We were impressed by Incentivated s strong track record ...
By Joanne Payne / Brand Republic 01-May-07
VisitBritain appoints European agency roster
LONDON - VisitBritain, the national tourism agency, has appointed Grafenstein in Berlin, Lifelike ... , Poland, Portugal, Russia, Sweden and Switzerland. Simon Mills, VisitBritain s marketing manager ... two months after VisitBritain announced it will rebrand London s global identity for the first time ...
By Darren Davidson / Brand Republic 22-Jan-08
VisitBritain appoints Yates as insights director
LONDON - VisitBritain, the national tourism agency, has promoted its head of press and PR Patricia ... remit for VisitBritain -- corporate PR and industry communications, crisis communications and reputation ... division formed as part of the restructuring of VisitBritain and its role is to build the value of tourism ... . Before becoming head of press and PR at VisitBritain, Yates worked at Which?, where she edited Holiday ...
By Nikki Sandison / Brand Republic 13-Oct-08
VisitBritain builds roster with integrated agencies
LONDON - VisitBritain has created its first roster of agencies and has appointed integrated shops ... The new roster, selected by VisitBritain director of international marketing Kenny Boyle ... . The appointment of a roster of agencies is designed to enable VisitBritain to establish more consistent ... . Earlier this year, VisitBritain developed a new brand strategy for domestic tourism to persuade Britons ...
By Jules Grant, / Brand Republic 29-Apr-04
VisitBritain seeks interactive and CRM specialist
LONDON - VisitBritain, the government organisation that aims to bolster tourism in the UK ... The interactive and CRM activity, worth £300,000, follows a recent press campaign by VisitBritain Australasia in newspapers and advertorials in magazines. Agencies will have to prove knowledge of local ... , among other places, in New Zealand. VisitBritain expects to invite tenders from five agencies ...
By Claire Billings, / Brand Republic 17-Jun-03
VisitBritain awards global direct marketing account
LONDON - VisitBritain has awarded its global direct marketing account to an agency based in South ... . The Johannesburg-based consultancy will now have responsibility for developing campaigns in all of VisitBritain ... marketing campaigns. Dejon Yeoman, VisitBritain's CRM manager of international marketing, said: "[Trigger ... -language marketing to suit local markets. Trigger and VisitBritain are currently in the process of building a ...
By by Ben Bold / Brand Republic 01-Nov-05
VisitBritain launches latest Enjoy England campaign
LONDON – VisitBritain has launched a direct mail campaign promoting England to the British ... for VisitBritain, said: "Many of us remember fond stories of our childhood holidays and can recall experiences we ... -makers in England." VisitBritain recently appointed its first roster of agencies including Triangle ...
By Staff, / Brand Republic 18-May-04
VisitBritain teams with ITV1 for nationwide push
LONDON - VisitBritain is teaming up with ITV1 to launch a campaign to boost tourism in the wake ... . VisitBritain has produced a special map featuring the locations, which can be ordered from the website ... Kennedy, Meera Syal and Jamie Redknapp. Tom Wright, chief executive of VisitBritain, said ...
By Darren Davidson / Brand Republic 09-Aug-07
VisitBritain hires Draft London for European DM push
LONDON - VisitBritain, the body responsible for promoting tourism in Britain, has hired Draft ... , with four agencies pitching for the business. Draft will be retained as VisitBritain's agency of record for the Europe West area. VisitBritain was formed in April 2003 through the merger of the former British ... VisitBritain marketing director Michael Beddingfield set the organisation the target of a 30% increase ...
By Staff, / Brand Republic 11-Dec-03
VisitBritain aims to increase tourism with GB Group
LONDON – VisitBritain, the organisation that markets Britain to the rest of the world, has signed ... The organisation hopes to gain the extra customers by March 2006. VisitBritain currently holds a ... postal systems adopted in 237 countries. The system will initially be introduced into VisitBritain ... be integrated into VisitBritain's language-specific customer websites, which will help the organisation ...
By Staff, / Brand Republic 05-Aug-04
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