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3M launches service to predict visual impact of creative work
, marketers and media agencies that measures the visual impact of an ad, web page or design early ... The Visual Attention Service is an automated, predictive model of visual attention. By predicting which elements of a visual scene are most likely to receive attention, it allows designers ... of scientific research into human visual systems. By logging on to the 3M website, users can upload a jpeg ...
By Jacquie Bowser / Brand Republic 18-Nov-09
Coca-Cola rebrands global juice brand portfolio
NEW YORK - The Coca-Cola Company has created a new visual identity which will cover its global
By Staff / Brand Republic 18-Nov-09
Mobile market's quiet brand breaks global ad drive
with 'Quietly brilliant', which Wang says is an external translation of the company's culture of being honest, humble, simple, dynamic and innovative. Figtree also changed the company's visual branding to highlight ...
By Daniel Farey-Jones / Brand Republic 25-Oct-09
News of the World cleared in voicemail hacking investigation
at the newspaper, ruling that "The Guardian's sources suggesting a greater culture of intrusion at the News ... of the News of the World and the matter is also being looked at by a culture, media and sport select committee ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
Football qualifiers tipped to return to free-to-air TV
of Culture, Media and Sport within a week, according to Guardian.co.uk . Events including the Ashes ... by reducing their chances of attracting sponsorship. Culture secretary Ben Bradshaw and sports minister Gerry ...
By Jacquie Bowser / Brand Republic 09-Nov-09
Tories propose dismantling media ownership rules
The Daily Telegraph reported this morning that shadow culture secretary Jeremy Hunt blames the commercial media industry's current crisis on "heavy-handed regulation". "It is why no major international players have come forward to buy ITV and major US networks are not interested in investing in Britain," he ...
By Daniel Farey-Jones / Brand Republic 16-Nov-09
EA buys social gaming firm Playfish for $400m
for the company to move forward. "EAi's vision and entrepreneurial culture are consistent with our own ...
By Staff / Brand Republic 09-Nov-09
Toyota quits F1 after seven years
of automotive culture, remained dedicated to competing at the pinnacle of motor sports, even in the face ...
By Jennifer Whitehead / Brand Republic 04-Nov-09
Affiliate website rides Cheryl Cole obsession
and pop-culture combine to create really search-engine friendly content." The team of "experts" includes ...
By Jacquie Bowser / Brand Republic 22-Oct-09
IAB Engage 2009: what to expect
that the IAB does not normally invite politicians and last year's appearance by then culture secretary Andy ...
By Staff / Brand Republic 09-Nov-09
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