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Mindshare appointed to Volvo digital strategy

LONDON - Volvo has appointed Mindshare to deliver its natural search, digital PR and social media ... Mindshare has kick started the relationship by working with Volvo Cars UK and its team of specialists to ensure the Volvo website is optimised for SEO from the ground up. This strategy will pave ... online conversions to test drive and brochure request. Mindshare will also extend Volvo's digital PR ...

By Dan Leahul / Brand Republic 30-Apr-09

Volvo introduces interactive gaming to cinemas

by Volvo to launch its XC70 estate model and to promote its 'Life is better lived together' brand message. ... the new Volvo XC70 all-wheel-drive estate car around the large scale driving terrain collecting various ... by Nitro and booked through MindShare. Anita Fox, head of marketing communications at Volvo Car UK, added ... Volvo s Life is better lived together brand message. ...

By Nikki Sandison / Brand Republic 10-Oct-07

Volvo's snarling rodent escapes ban

LONDON - A Volvo TV ad with a snarling rodent has escaped a ban by the advertising watchdog ... The ad for the Volvo C30, created by Abbott Mead Vickers BBDO, received three complaints from ... ? and Hate it? over the car in the bright and dark scenes respectively and a voiceover states The new Volvo C30, what do you think? . The Advertising Standards Authority rejected the complaint because ...

By Nikki Sandison / Brand Republic 12-Sep-07

Volvo uses targeted campaign to change diesel perceptions

LONDON - Volvo is launching a targeted campaign as part of a nationwide drive to change consumers ... through Volvo's local dealerships and is running alongside a national press campaign. The creative ... . The campaign features the Volvo D5 model, described as turbo- charged 2.4 litre engine, and offers consumers the chance to test-drive one. The JJ Group has set up an online system, which allows local Volvo dealers ...

By Claire Billings, / Brand Republic 23-Oct-02

Volvo promotes new models with mail campaign

LONDON - Volvo is targeting 80,000 prospects and existing Volvo owners with a mail campaign to tell ... details of Volvo's money-saving offer called the Wallet Impact Protection System. The offer gives ... , goes to 40,000 existing Volvo S40 and V40 owners. The second wave, which will launch later this month ... will be encouraged to respond to the mailing by a competition to win a Volvo of their choice to the value of £30 ...

By Claire Billings, / Brand Republic 12-Mar-03

Volvo renews ER sponsorship deal with Channel 4

LONDON - Volvo has renewed its sponsorship of the hit hospital drama ER on Channel 4 and E4 ... , on behalf of Volvo. The car maker will use the sponsorship to promote its S40 and V40 models, begnning when ... . They feature hospital-based scenarios involving the S40 and V40, the models Volvo targets at younger consumers. Michele May, Volvo marketing manager, said: "ER, with its intense dramatic content and young viewership ...

By Claire Billings, / Brand Republic 20-Feb-02

Volvo unveils contenders for $150m ad account

LONDON - Volvo has drawn up a shortlist to battle it out for a place in the final round of its $150 ... , WPP Group s Ogilvy Mather, independent StrawberryFrog and 180. Volvo will visit each of the shops ... the Volvo creative account in the US since 1991. It formed a specialist automotive division, Fuel North America, after the 1998 win of Volvo s US regional dealer account. The agency then landed portions ...

By by Darren Davidson / Brand Republic 11-Jan-07

Volvo launches DM campaign through EHS Brann

LONDON - EHS Brann Cirencester has created an integrated campaign for Volvo's new DRIVe range ... on style or luxury. The mail packs are being sent to consumers on Volvo's UK database, as well ... . EHS Cirencester has also created a mailpack and emails targeting Volvo dealerships, including sales ... director, said: "The Volvo DRIVe range is all about highly efficient cars that deliver on style ...

By Ben Bold / Brand Republic 20-Feb-09

Volvo's global creative account up for review

LONDON - Volvo is reviewing its global creative account, which is held by Euro RSCG in the US ... Euro RSCG has held the Volvo creative account in the US since 1991. Although Abbott Mead Vickers ... of the review follow the appointment of a new chief executive at Volvo, Frederick Arp. The car maker is also ... formed a specialist automotive ad division, Fuel North America, after the 1998 win of Volvo's US regional ...

By by Joanne Payne / Brand Republic 08-Dec-06

Redwood relaunches Volvo customer magazine as Liv

LONDON – Redwood has renamed Volvo Magazine, one of the most widely distributed customer titles ... than 75 countries and translates it into 25 languages. More than 1m Volvo owners receive it three times ... experience features. Bill Dunn, Liv editor, said: "Volvo Magazine has always been one of the most outstanding car customer titles. With Liv, we have taken Volvo Magazine's great coverage of safety ...

By by Staff / Brand Republic 01-Mar-06

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