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WPP to buy majority stake in Thai digital agency
LONDON - WPP has agreed to acquire a 51% stake in Minteraction, a digital agency in Thailand
By Staff / Brand Republic 30-Oct-09
WPP hit by 8.7% organic revenue drop but shares rise
LONDON - WPP Group, owner of Ogilvy Advertising and Mediaedge:cia, has suffered an organic revenue ... Like-for-like gross margin, which WPP said was a better measure of competitive performance, fell ... acquisitions and currency fluctuations, rose by 16.7% to 2bn. Shares in WPP rose significantly when the market opened this morning, up by 24 pence to 569 pence, a rise of 4.4%. WPP, headed by Sir Martin ...
By Jennifer Whitehead / Brand Republic 30-Oct-09
IAB Engage: Brands must understand 'consumers are mobile'
LONDON - Daniel Rosen, founder and head of AKQA Mobile, told digital marketers this morning ... Speaking at today's IAB Engage conference in London, Rosen said that the best mobile campaigns are integrated with other media activity. Rosen said: "The mobile device is pretty much the ultimate social device. Brands need to excite consumers to get their attention." He added that "consumers are mobile ...
By Jacquie Bowser / Brand Republic 11-Nov-09
Spotify extends mobile reach with Symbian app
, after the music streaming company launched a Symbian mobile app. ... by visiting the m.spotify.com site on their mobiles. It works on phones that run on the Symbian operating ... . The Spotify Mobile service is available in the UK, Spain, France, Sweden, Norway and Finland. Gustav ... our mobile music service to potentially millions more music fans across Europe." Separately, Spotify ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Google's 'sat nav' for mobile hits established players
LONDON - Google launched a free navigation tool for the new version of its Android smartphone software yesterday, delivering a blow to the share prices of satellite navigation manufacturers such as Ga...
By Jacquie Bowser / Brand Republic 29-Oct-09
Buongiorno rebrands and launches self-service for mobile clients
LONDON - Mobile agency Buongiorno Marketing Services, which today rebrands as Buongiorno! Digital ... Accessible at Buongiornodigital.com and still in beta, the mobile marketplace is designed ... rebrand is designed to address the convergence of mobile and internet campaigns, with consumers increasingly viewing web pages on the mobiles. Adhish Kulkarni, managing director at B!Digital, said: "The new ...
By Staff / Brand Republic 04-Nov-09
New mobile phone comparison site boasts fewer results
LONDON - A new mobile phone comparison website is claiming to provide a more concise, easier ... The Mobile Phone Expert site is being launched today by Richweb Media, which is behind ... from Mobile Phone Expert. Users then choose a phone and look for the best value tariffs on the major ... : "Many other mobile phone comparison sites boast that they host over half a million deals yet most ...
By Staff / Brand Republic 12-Nov-09
Sulake launches virtual world Bobba Bar for mobile users
for mobile phone users that allows them to make friends and date people from all over the world. ... drinks by chatting to the virtual bartenders. Bobba Bar is a continuation of Sulake's past mobile ... , said: "We're really excited to launch our new mobile virtual bar. As the first virtual hangout ...
By Jacquie Bowser / Brand Republic 09-Nov-09
Mobile market's quiet brand breaks global ad drive
LONDON - HTC, the smartphone brand recently overtaken by Apple, is joining the mobile marketing ... , having previously produced handsets for operator brands such as T-Mobile, but its share of the global ... agency Figtree . The exercise resulted in the replacement of HTC's existing 'Smart mobility' strapline ...
By Daniel Farey-Jones / Brand Republic 25-Oct-09
Seriously Social competition from 3 mobile launches on Facebook
LONDON - Mobile network 3 has launched the second of its Seriously Social competitions on Facebook
By Jacquie Bowser / Brand Republic 17-Nov-09
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