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Waitrose embarks on eCRM programme
LONDON - Waitrose will start to send out monthly emails to customers next month in a programme ... and the Waitrose.com website, which offers more in-depth information and forums. Marc Nohr, managing partner ... harnessed to drive personalised customer communications for Waitrose. Waitrose also has a monthly customer magazine, Waitrose Food Illustrated, which has a circulation of around 300,000. It is produced ...
By Daniel Farey-Jones / Brand Republic 29-Jan-08
Case Study: Waitrose customer magazine
Waitrose Food Illustrated is popular among the upmarket supermarket's account and non ... Client: Waitrose Magazine name: Waitrose Food Illustrated Industry Sector: Retail Frequency: Monthly Circulation: 244,176 Target Audience: Waitrose account customers and shoppers ... ; To develop an emotional relationship between Waitrose and its customers; To reflect the Waitrose brand ...
Brand Republic 12-Nov-03
Waitrose to open first motorway stores
LONDON - Waitrose will next month open its first stores at motorway services, six years after rival ... the likes of Burger King, KFC and Coffee Primo. Waitrose hopes to eventually have stores in around half ... director at Waitrose, said: "It's more than just testing the water. While it is a trial, we fully expect it to be a huge success." Waitrose's announcement comes on the same day that M S opens its 28 th Simply ...
By Daniel Farey-Jones / Brand Republic 02-Apr-09
Superjam launches in Waitrose with wholesome look
in Waitrose stores nationwide with package design from IAS Smarts. ... , stark lettering. Superjam can currently be found in 130 Waitrose stores, and Channel 4 has been ... contains up to 70% refined sugar. Superjam is selling three times the forecasted quantity and Waitrose ...
By Charlie McCathie / Brand Republic 24-Apr-07
Waitrose unveils men's grooming range via Pearlfisher
LONDON - Pearlfisher has created the brand identity for Waitrose's own brand of men's grooming ... Waitrose said the design needed to convey "the basic function of the products and the quality ... for the Waitrose Umi body care range, opted for what it described as a "classic, timeless apothecary ... of sophistication and simplicity. Pearlfisher has designed the packaging for a number of Waitrose products ...
By by Alex Donohue / Brand Republic 21-Jun-06
Waitrose relaunches website to attract more foodies
LONDON - Waitrose has relaunched its website, adding user-generated content, thousands of recipes ... that designed the original site eight years ago. Waitrose felt it was the right time for a refresh and has now ... will be added each month. Waitrose was keen to retain a user friendly feel to the site and all of the content ... inspiring experience and involve visitors more deeply. The site now strongly reinforces the Waitrose ...
By Charlie McCathie / Brand Republic 04-Jul-07
Waitrose to roll out online shopping service
The John Lewis Partnership says its Waitrose supermarket division will roll out an internet ... LONDON (Brand Republic) - The John Lewis Partnership says its Waitrose supermarket division ... . David Felwick, Waitrose managing director, said the move indicated a step change in the partnership ... and become the best home delivery service in the UK, if not the world,” he said. Waitrose will also add ...
By Camilla Palmer / Brand Republic 25-Jul-00
Waitrose launches food club with direct and digital push
LONDON - Waitrose is launching a direct and digital campaign to promote its new online customer ... and behind the scenes footage at Waitrose. Kitcatt Nohr Alexander Shaw has created a direct mail and email ... at Waitrose, said: "We want our customers to have a voice and be able to influence the way we work at Waitrose ... : "Our strategy for Waitrose has always been to create communications which offer the consumer something ...
By Nikki Sandison / Brand Republic 26-Feb-09
Former Waitrose marketing director Cull resurfaces at Sky
LONDON - Christian Cull, the former marketing director at Waitrose, has been appointed by BSkyB ... that are choosing to have a relationship with us. Cull left Waitrose at the end of last month, with his duties ... . His departure followed that of Andrew Woodward, marketing director at Waitrose s sister store, John ... . Earlier in the year, MG OMD had also secured the 9m Waitrose media account in a pitch led by Cull. Sky ...
By by Mark Banham / Brand Republic 13-Feb-07
Waitrose plays spot-the-difference with BBH Woolies ad
LONDON - Supermarket chain Waitrose is claiming that one of Woolworths' Christmas ads, created ... house. Christian Cull, spokesman for Waitrose, said: "The camera shots are similar, the movements ... similar version. The 2002 Waitrose campaign was created by Banks Hoggins O'Shea, which is the John Lewis ... were not price pointed, unlike the Waitrose spots, and that the range of products went across the whole ...
By Jennifer Whitehead, / Brand Republic 06-Jan-04
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