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Sony elevates Walkman name in rebranding
Sony is giving the Walkman name a new lease of life by branding all of its portable music devices ... LONDON (Brand Republic) - Sony is giving the Walkman name a new lease of life by branding all of its portable music devices as Walkmans. The company is backing the rebranding with a summer-long marketing onslaught which will see the launch of the “Walkman has landed” ad campaign through Young ...
Brand Republic 02-Oct-00
Sony launches viral drive for Walkman products
' to raise awareness of its portable stereos, the Sony Net MD and Atrac CD Walkman, as well as the benefits ... Advertising agency Fallon has created four executions called "Can't tell the difference", which explains that the Sony Walkman can supply all the music, but it takes the user to select it. The creative ... communications Europe at Sony, said: "The Sony Walkman brand has always been synonymous with youth and music ...
By Claire Billings, / Brand Republic 22-Jul-03
Sony Ericsson unveils Wap campaign for Walkman phones
Walkman range of phones. ... button viewers to text the word "music" to 80889 for the chance to win a Sony Ericsson Walkman phone. Mobile users are then asked to view a video of the latest Sony Ericsson Walkman ad to be able to enter ... banner ads and a website that featured a revolving world containing the new Walkman phones. When users ...
By by Staff / Brand Republic 21-Nov-06
Jamiroquai promotes Walkman phone with Gig in the Sky
LONDON - Sony Ericsson is spearheading a marketing push for its new Walkman W950i phone, by holding ... . It demonstrates that Sony Ericsson Walkman phones give people the chance to listen to great music any time ... will also be available to Sony Ericsson Walkman customers via downloads later in 2007. If you have ...
By by Charlie McCathie / Brand Republic 18-Jan-07
Sony Ericsson signs R&B star Usher for Walkman range
Walkman phones. ... tour later this year. The company s marketing activities will revolve around the W350 Walkman phone, launched earlier this year, and the W980 Walkman phone, which boasts clear audio technology ... are a young vibrant brand and with their Walkman phones making a lot of noise out there right now its ...
By Darren Davidson / Brand Republic 14-May-08
Sony celebrates Walkman's 25th anniversary with new range
campaign to coincide with the Walkman brand's 25th anniversary. ... for the first time in a Sony Walkman product. Will Currie, product manager for Walkman at Sony Consumer ...
By Darren Davidson / Brand Republic 04-Oct-07
NME.com to back unsigned bands with Sony Walkman
LONDON - The NME.com has agreed a six-figure deal with Sony Walkman to find the best new unsigned ... The deal ties in with the launch of the Sony Walkman Flash, a new compact MP3 player, and the 10th ... for the competition are accepted through the Walkman NME Breaking Bands website , with the magazine hopeful ... the print and online editions of NME, Club NME nights nationwide, and a channel for Sony Walkman on the NME ...
By by Alex Donohue / Brand Republic 27-Jun-06
Orange backs Sony Ericsson Walkman phones with Glastonbury movie sponsorship
the new Walkman phones.
By by Heydon Prowse / Brand Republic 07-Mar-06
Comment: Mobile TV has potential to become the new Walkman
in the tradition of the Walkman and the iPod; products that change the way we do things. It will change mobile ... to engage, or the iPod or the Walkman for that matter. Catering for sophisticated users, the ones ...
By by Jon Knight / Brand Republic 28-Oct-05
Sony's new Walkman to sponsor C4's Music Hall of Fame
LONDON – Sony Walkman is to sponsor Channel 4's 'UK Music Hall of Fame' to mark the launch of its ... product manager, said: "Walkman has been synonymous with music for 25 years and Sony is very excited ...
By Staff, / Brand Republic 06-Oct-04
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- , Central London
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- GOOD BENEFITS, Central London
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