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ASA bans 'longer lasting sex' ad after 500 complaints
asking "Want longer lasting sex?" in large lettering, following 521 complaints which said ... "Want longer lasting sex?" with the word "sex" in extra large lettering. It was followed by smaller ... /Bodies'. It highlighted the recent high-profile poster campaign for the 2008 film 'Sex and the City' which emblazoned the word "sex" in very large lettering all over the UK. The ASA upheld the complaints and said ...
By Nikki Sandison / Brand Republic 18-Feb-09
Sex spray firm refuses to withdraw ads
male sexual problems, is refusing to remove its "Want Longer Lasting Sex?" poster campaign, despite a ... The campaign, which launched at the end of last year, is for a nasal spray that claims it can delay premature ejaculation. The Advertising Standards Authority said the ads must be taken down as the product is a prescription drug. The ASA is also investigating the campaign after receiving 450 complaints ...
By James Quilter / Brand Republic 08-Jan-09
Durex promises longer sex in UK's first condom poster
LONDON - Condom manufacturer Durex is promising longer-lasting love making in a nationwide poster ... of Performa to our audience using humorous executions. At Durex, we want consumers to understand that safe sex ... last longer". The ads break next month. Performa launched in June last year, alongside two other new ... sex as part of a £1m awareness drive. According to Durex, the Performa range contains a Benzocaine ...
By Claire Billings, / Brand Republic 30-Apr-03
Pfizer hit with record $2.3bn fine for marketing
campaign by the Advanced Medical Institute for its for its "Want longer lasting sex?" ads . The ads were ...
By Staff / Brand Republic 03-Sep-09
Top BBC shows to remain online longer
LONDON - The BBC is to keep some of its top shows online for longer with the launch of so ... whenever and wherever they want." Also available will be BBC Two programmes such as 'The History ... Trust approved series stacking in April last year, it set a limit of 15% of all video on-demand content ...
By Staff / Brand Republic 26-Aug-08
Hefner looks to revitalise Playboy with less sex
that he wants less sex in the magazine as he seeks to revive its fortunes. ... 50 years ago, said: "I want us to pull back a little bit. Pull back from the explicit nature ... there in earlier decades." Last month, Playboy poached the executive editor of Maxim magazine James Kaminsky ... pornography], but that would only erode the uniqueness of Playboy." Kaminsky has already said that he wants ...
By Staff, / Brand Republic 03-Oct-02
Maxim and Cosmo come together for battle of the sexes special
to jointly publish a feature article on the war of the sexes, in a marketing initiative designed to boost ... and agreed at the same bar that night. Maxim takes longer to resolve the age-old battle of the sexes ... The feature, to be published in March, is headlined "The war between the sexes...is over!" and will give both sides of the sex war story, in the hope that the double-issue stunt will boost sales ...
By Ian Valentine, / Brand Republic 14-Jan-02
Dave appointed to rebrand women's sex shop Myla
LONDON - Sex life accessories brand Myla has appointed Engine Group's Dave agency to handle its re-branding. ... of the UK sex accessories market. Founded in 2000, Myla was created by two friends to build the first sex brand for women. Selling lingerie and sex toys, its has 10 UK retail locations across UK, Europe and America and sells by mail order and online. Last year it received investment from The Bandwidth group ...
By by Joanne Oatts / Brand Republic 09-Aug-06
Royal Mail calls for longer hours after redundancies
to agree to longer hours after it made 3,000 staff redundant. ... if it is necessary for the remaining staff to work longer for the business to function. It is ludicrous for Royal Mail to want managers to do more than 48 hours a week while seeking redundancy from others." Royal ...
By Staff, / Brand Republic 23-Mar-04
'Future' for Orange no longer 'bright' as tagline scrapped
's launch ads created by WCRS. Advertising breaking later this summer will no longer carry the slogan ... Mobile boss joined Orange late last year, replacing Bernard Ghillebaert, who stood down from the chief ...
By Ben Bold / Brand Republic 03-Jun-08
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