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Online women's weekly Whisper Mag to launch

LONDON - Two former Maxim employees are launching an online women's weekly magazine next week ... on the newsstands or, more surprisingly, online that we felt represented the way young woman are today. The women we know are funny and intelligent -- so why patronize them by bombarding them with celebrity nonsense ... Thursday, targeting UK women aged 18-30; most of the content will be made interactive with links and videos ...

By Jacquie Bowser / Brand Republic 21-May-08

Women are major force among UK online users

LONDON - Around three quarters of UK women use the internet every day, with mornings and late ... , online is very definitely women s space, and we will be working with this wealth of insight to help key ... of UK women, called the Origin Panel. This found that 71% of UK women go online every day ... years online browsing experience. As part of the research, IPC has identified six core groups of women ...

By Joe Lepper / Brand Republic 09-Nov-07

Women increasingly drawn to social media

LONDON - The number of women attracted to the world of social networking has grown by a massive 53 ... they have met online and that a quarter of women have met online friends face to face. All of those who ... in social media activities, with 89% doing so regularly. A quarter of women often read online forums, up ... that the proportion of women who shop online (57% of the sample) had grown 8% since 2007, and 60% use the internet ...

By Ben Bold / Brand Republic 25-Feb-09

ABC1 women obsessed with the internet

LONDON - 'Premium' or ABC1 women are embracing the internet with new-found enthusiasm, spending ... for ABC1 women. At Southbank, we ll be ensuring our websites continue to deliver to this audience and our ... The publisher of women s monthlies including: Marie Claire; In Style; Woman Home; Homes Gardens and; Ideal Homes, questioned more than 4,000 women, 70% of whom claimed that they could not live ...

By Ben Bold / Brand Republic 15-Mar-07

Bauer pulls plug on In The Know

LONDON - H Bauer has suspended In The Know, the women's weekly it launched in August last year ... : In The Know was an innovative launch ... The market needs constant innovation to continue to grow ... of providing an alternative to the current range of celebrity, real-life and classic lifestyle women s weeklies ... -driven women s weekly last year, launching First in May with a 1.30 cover price. It aimed to achieve a ...

By Daniel Farey-Jones / Brand Republic 02-May-07

Look magazine launches online with daily updates

LONDON - IPC Media women's weekly Look has launched its own website, which will feature a mix ... publishing director, said: "This new site is an incredibly exciting development for the Look brand. "We know the magazine drives hundreds of thousands of UK women in-store every week, and we know that Look ... will be edited by the magazine team and Jayne Cherrington-Cook, Look's online editor. The site has an online ...

By Jacquie Bowser / Brand Republic 03-Jun-08

Siemens Mobile runs Madrid promotion for online shop

LONDON - Siemens Mobile is attracting men and women to its online shop with a competition playing ... the city. Emails sent to men emphasise the former ingredient while those sent to women focus on the city ... manager for BenQ Mobile, said: "Knowing that the future of handset sales will be very much focused ... , it's key that we engage the youth audience because within the sector they represent a large market ...

By by Daniel Farey-Jones / Brand Republic 14-Oct-05

Women take control of online shopping for first time

LONDON - The predilection of women to shop has translated seamlessly through to the web where women ... . Women now account for 46.3% of total online sales and spend more than men on grocery, furniture ... the case for online shopping according to Verdict on e-Retail 2004, which found that the typical woman online shopper last year spent 71.4% more than in 2002, a growth rate six times faster than for male ...

By Gordon MacMillan, / Brand Republic 17-Feb-04

Adidas in online push for women's clothing range

LONDON – Adidas is launching an interactive online campaign for its women's winter collection ... the clothing. Online space has also been bought from the websites for Elle, FitforFun.de, i ... stategy, planning and buying was through Carat International. The online campaign, which runs ...

By by Sam Matthews / Brand Republic 31-Oct-05

FHM launches 100 sexiest women viral drive

reader participation 100 Sexiest Women in the World Poll, which is being fronted by glamour model Keeley ... in women by changing her appearance. FHM said its interactive Keeley Lady Selector would help users narrow their selection of famous women to vote for in the magazine s 100 Sexiest Women in the World Poll. The activity will aim to build interest in FHM s 100 Sexiest Women Poll , which is now in its 14th year ...

By Alex Donohue / Brand Republic 18-Mar-08

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