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Which? hands DMS subscription drive

Which? to handle a subscription drive for its flagship consumer rights title Which? magazine. ... The task will involve a direct mailing to 30,000 non-subscribers during October in a bid to boost subscriptions to the magazine. The September issue of Which? had a circulation of 543,000, according ... . Which?, which publishes the magazine, has been representing consumers by testing and trialling products ...

By Claire Billings, / Brand Republic 18-Sep-02

BT is biggest cold caller says Which? survey

of consumers carried out by Which? magazine. ... % received more than five. Which? concluded that the Telephone Preference Service worked, with those ... the magazine: "We won't call anyone who asks us not to and we explicitly give customers the option not to take ... and electricity companies on 5% and charities on 4%. Which? defined cold calls as unsolicited calls from ...

By by Daniel Farey-Jones / Brand Republic 07-Mar-06

VW suffers as German car brands slide in Which? index

in a new survey by Which? Magazine, which claims that Volkswagens now stand for poor reliability. ... -- with the exception of the DaimlerChrysler Smart Car, which has a Mercedes-Benz engine. Mercedes Benz was the most reliable European brand in Which?'s survey for the past two years, but this time around it fell further ... . VW was previously ranked as average, but has now fallen to poor. Which?, published by the Consumers ...

By Staff, / Brand Republic 07-Aug-03

Dyson washer hit by Which? report

Consumer magazine Which? has launched an attack on the washing machine developed by Dyson ... LONDON (Brand Republic) - Consumer magazine Which? has launched an attack on the washing machine ... it performed better than a cheaper rival, the Bosch Maxx WFL, in a series of Which? tests, the magazine said ... the Contrarotator washing machine, which is designed to imitate the action of hand washing by using two counter ...

Brand Republic 04-Jan-01

Which? hands brand work to Watson Philips Norman

Which? to change people's perceptions of it as a magazine focused on reviewing domestic appliances. ... marketing to make sure we benefit from our investment." The Which? magazine and website will be updated ... Which? appointed WPN to handle acquisition and retention marketing last June. The client was known as the Consumers' Association until rebranding last year to the same name as the 49-year-old magazine it grew out ...

By by Daniel Farey-Jones / Brand Republic 03-May-06

Computing Which? unveils subscriptions drive with Loewy mailer

LONDON - Computing Which? is launching a subscriptions mailing drive with the aid of brand ... of subscribing through six-page A4 brochure mailer, which will be sent to 7,500 subscribers across the Which ... computing guides, a voucher-based free trial, and a competition to win a Which? Best Buy car or £20,000. Computing Which?, published by Which?, said the campaign is a "departure from its usual campaign strategy ...

By by Alex Donohue / Brand Republic 23-May-06

Which? complaint against Rice Krispies ad not upheld

LONDON - Consumer rights body Which? has failed in an attempt to get a Rice Krispies advertising ... magazine ad used the same theme with a picture of a sack of rice with a box of Kellogg's Rice Krispies ... -- the simpler, the better." Two members of the public, along with the consumer group Which?, complained that the campaign implied rice was the sole ingredient of the cereal when it clearly wasn't. Which? claimed ...

By by Beth McLoughlin / Brand Republic 01-Nov-06

Consumer group Which? moots launching own-brand products

LONDON - The chief executive of consumer champion Which?, which provides impartial market research ... was maintained" in any future product development. Which?'s magazine and website increased their subscription ... be achieved without damaging the organisation, which campaigns on everything from financial issues to customer service. Vicary-Smith said: "All our research shows that Which? is a phenomenally well-trusted brand ...

By Sarah Crawley-Boevey / Brand Republic 17-Aug-09

Time closes three magazines

HONG KONG - AOL Time Warner has closed three magazines including Asiaweek magazine, which ... Consumer technology title On Magazine , formerly known as Time Digital , is seen as the most significant closure. On Magazine has a circulation of 1.5m in the US and until recently was distributed free with Time magazine and AOL subscriptions. Also being closed is Family Life , which is published by Time ...

By Staff, / Brand Republic 29-Nov-01

CMPI to launch interiors magazine

LONDON - Will Self interviews Terence Conran in the first issue of a new magazine for the interiors ... The monthly business-to-business title, which is aimed at the UK's 20,000 top architects ... , Cabinet Maker and Property Week . The division also runs the Furniture Show. The magazine will sit between the company's retail-focused interior magazines and its construction and property titles ...

By Claire Billings, / Brand Republic 21-Jan-02

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