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Sulake launches virtual world Bobba Bar for mobile users
LONDON - Sulake, the creator of online world Habbo Hotel, has launched Bobba Bar, a virtual bar ... experiments, including research project Mini Friday and Bobba beta for Nokia phones. Based on user ... ." At present there are no advertising or sponsorship opportunities, however Sulake hopes to introduce Apple ... of virtual content purchases. Sulake said that in the future it may include opportunities for advertising ...
By Jacquie Bowser / Brand Republic 09-Nov-09
Research Now set to become part of US group e-Rewards
LONDON - US market research company e-Rewards has agreed a recommended acquisition price for UK ... The deal is now conditional on the approval of Research Now's shareholders. The offer represents a 30% premium to Research Now's closing price of 330p on 4 September which was the last day before e-Rewards' made its offer. Its shares have risen since then to close at 420p. Dallas-based e-Rewards is the world ...
By Sarah Shearman / Brand Republic 23-Oct-09
Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media
of advertising and media agencies, make the headlines as Brand Republic rounds up the latest industry moves ... ; mso-bidi-language:#0400;} Advertising Albion has promoted Andre Moreira to creative ... to the Digitas international chief executive, Stephan Beringer . ( Campaign ) Marketing World Vision has ... former group classified advertising director David German has been promoted to sales innovation ...
By Sarah Shearman / Brand Republic 23-Oct-09
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing ... ; mso-bidi-language:#0400;} Advertising Miguel-Angel Furones , Leo Burnett's former ... Campbell Roalfe founder Robert Campbell. ( Brand Republic ) Research consultancy Nunwood has hired ... for about eight years, where his roles have included group head of travel and advertising manager across ...
By Staff / Brand Republic 13-Nov-09
Essence designs Shine event website for Cancer Research UK
LONDON - Digital agency Essence has designed and built a website for Cancer Research UK to support ... fundraising website for Cancer Research UK earlier this year. ...
By Jacquie Bowser / Brand Republic 27-Oct-09
News of the World cleared in voicemail hacking investigation
LONDON - The News of the World has been cleared of misleading the press watchdog with regards ... The News of the World saw editor Andy Coulson resign and royal editor Clive Goodman sentenced to a ... materially misled by the News of the World, and no evidence that phone message hacking is ongoing ... of the World were anonymous and could not be tested". The Guardian has reacted angrily, accusing the PCC ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
IAB Engage: AOL's Levick says next phase of internet is all about content creation
LONDON - Jeff Levick, president of global advertising and strategy at AOL, told digital marketers ... they are running out of places to advertise their brands. He said there is so much reality programming on TV ... management systems and advertising technologies. "There is a real opportunity to mash advertising closer ...
By Jacquie Bowser / Brand Republic 11-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing ... Advertising Chris Clarke , the global chief executive of SapientNitro , is moving from New York to take charge of the London office of the recently merged agency. ( Campaign ) Publicis Groupe ... as creative director. ( Brand Republic ) Digital The Internet Advertising Bureau has appointed Publicis ...
By Staff / Brand Republic 20-Nov-09
Online reviews key to purchase decisions
LONDON - Two new pieces of research show the importance which UK consumers ascribe to checking ... chosen by 11%, shop staff by 10% and advertising by 10%. The survey also found that 31% of UK consumers ... sites, while 24% were strongly opposed to the concept. In a separate piece of research, 84 ...
By Staff / Brand Republic 27-Oct-09
Obesity predicted to fall despite 'toxic food' marketing
according to new research, although its author believes marketers could be doing more to help combat ... reason for the increase in obesity but said the restrictions on advertising to children and food ... like to see more restrictions for when "toxic food" can be advertised and added that junk food brands should be stopped from advertising on programmes between 6pm and 9pm. McPherson said: "I would like ...
By James Quilter / Brand Republic 03-Nov-09
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