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Wrigley's pushes Orbit White
LONDON - Wrigley's is backing the launch of its new Orbit White whitening chewing gum with a fresh
By Sylvia Westall, / Brand Republic 16-Aug-01
Wrigley's Doublemint pan-European trademark rejected
LONDON - Chewing gum giant Wrigley has had its application to register its 89-year-old Doublemint ... or imaginative element". Wrigley can reapply for a trademark for the brand using a different approach. Wrigley ... to designate a characteristic of their goods and services". A spokesperson Wrigley said the company believes ... associated with Wrigley's quality for almost a century". If you have an opinion on this or any other issue ...
By Claire Billings, / Brand Republic 24-Oct-03
Wrigley's inks partnership with Premier League
LONDON - Wrigley's is to launch a major TV advertising campaign and PR drive in April to publicise ... Wrigley s Extra is now the official chewing gum of the Premiership, a partnership that will last until the end of the 2009/10 football season. It is thought Wrigley s will use its Get a little closer ... of the partnership will be to engage football fans about responsible chewing gum disposal. Wrigley s Extra says ...
By by Joanne Payne / Brand Republic 09-Feb-07
Wrigley's reviews £12m UK media account
LONDON - Wrigley's is reviewing its £12.7m UK media planning and buying account, currently held ... Media Research. Wrigley's products include the Wrigley's Spearmint and Doublemint gum, Airwaves, Juicy Fruit and Hubba Bubba brands. A spokeswoman for Wrigley's said: "This is a statutory review ... for us during its time on the business." In January, Wrigley's awarded its $150m (£85m) US media ...
By by Mark Banham / Brand Republic 15-May-06
Wrigley narrows global creative shortlist to three
LONDON - Wrigley has shortlisted three agencies for its £100m global creative account, spelling ... The three finalists include Omnicom Group s DDB, a roster shop that has Wrigley business ... . However, EnergyBBDO in Chicago remains Wrigley s lead agency in the US and BBDO is expected to remain ... , which has business in Asia and India, and Burnett, which represents Wrigley in Canada and parts of Asia ...
By Darren Davidson / Brand Republic 22-Jun-07
Wrigley's Airwaves extends GSE Ducati Superbike deal
LONDON - Chewing gum brand Wrigley's Airwaves is to continue its sponsorship of the GSE Ducati ... for the 2008 season, has retained Wrigley s Airwaves as its main sponsor following a deal managed by sports ... in promotional activity for Wrigley s Airwaves. This includes a Generate Sponsorship-devised Kick up a gear ... union player Lewis Moody and the Airwaves Claygate Powerboat team. Wrigley s Airwaves began its ...
By Alex Donohue / Brand Republic 15-Nov-07
Former Muller marketing chief Bray joins Wrigley's
LONDON - Wrigley, which grabbed the headlines earlier this year with its controversial ad for Xcite ... and KP Foods, the snack company. He joins The Wrigley Company following the appointment of Gharry Eccles ... for Wrigley UK & Ireland. The job is a return to the world of FMCG for Bray. Before joining AAH in January ... at Wrigley in further growing and developing the Wrigley brands." Wrigley owns brands such as Extra ...
By Staff, / Brand Republic 08-Jul-03
Wrigley's Airwaves extends extreme sports sponsorship
LONDON - Wrigley's Airwaves has become the principal sponsor of the Claygate Offshore Powerboat ... cricketer Liam Plunkett share their opinions about their favourite extreme sports. Toby Baker, Wrigley s marketing director, said: Over the past two years, Wrigley s Airwaves relationship with Ducati GSE Racing ... and the support of Airwaves will help us to take the sport to a whole new level. Last month, Wrigley shortlisted ...
By Nikki Sandison / Brand Republic 25-Jul-07
Wrigley's Orbit campaign escapes racism charge
LONDON - The advertising watchdog has cleared a TV campaign for Wrigley's Orbit chewing gum after ... The campaign, created by Abbott Mead Vickers BBDO, comprised four TV ads to back Wrigley s Orbit Complete brand, which contains a substance designed to fight plaque called Xylitol. The spots all feature a similar scenario but with different ethnic characters in each spot, including an Asian ...
By Darren Davidson / Brand Republic 15-Aug-07
Wrigley's detox campaign launched by Louise Redknapp
, is to be the new face of Wrigley's, promoting its Orbit Complete Oral Detox campaign to raise awareness ... Wrigley's Orbit Complete sugarfree chewing gum has teamed up with Redknapp to highlight the problem and is launching it first detox guide for teeth and mouths. Tooth decay is estimated to be one of the most common health diseases in the world. Research carried out by Orbit shows people regularly neglect ...
By by Joanne Payne / Brand Republic 04-Jan-07
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