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Wyborowa promotes Polish origins in digital push
-owned vodka brand Wyborowa, promoting the traditional Polish origins of vodka. ... , international sales and marketing director at Wyborowa, said: The idea started with the history of vodka, which ... the original Polish spelling, so there is no v in wodka -- and there is no v in Wyborowa either. ...
By Nikki Sandison / Brand Republic 12-Nov-07
Vodka overtakes Scotch as UK's favourite spirit
Vodka brands, including Smirnoff, Absolut and Polish brand Wyborowa, are now outselling traditional blended whiskies such as Bell's, Teacher's and Famous Grouse, according to figures published ... on the traditional Polish origins of its Wyborowa vodka brand in a humorous campaign, created by Wieden Kennedy ...
By Nikki Sandison / Brand Republic 13-Jun-08
Pernod Ricard UK gets new corporate identity from Bleach
. The French firm also owns the Jacob's Creek wine, Jameson whiskey, Havana Club rum, Wyborowa vodka ...
By by Jennifer Whitehead / Brand Republic 11-May-05
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