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Yahoo! appoints Rabe as managing director of UK sales

LONDON - Yahoo! has appointed Mark Rabe as vice-president and managing director of UK sales ... to Yahoo!'s largest global advertisers. Before leading the global sales team, Rabe worked as vice-president of sales operations and strategy for Yahoo! Search Marketing. In this role, Rabe managed operations and go-to-market strategy for many of YSM's advertiser-facing products. Prior to joining Yahoo!, Rabe held several ...

By Jacquie Bowser / Brand Republic 19-Jun-08

Yahoo! tests own social networking site Mash

LONDON - Yahoo! is undertaking early tests of its own social networking website, Mash, which ... social networking service, which it has described as an entirely separate venture from Yahoo! 360 ... , which is Yahoo s first major foray into social networking, will aim to close ground on News Corporation ... for the social networking site in the UK and Ireland. In a statement, Yahoo! said: Ongoing product innovation ...

By Alex Donohue / Brand Republic 17-Sep-07

Social networking advocate Marks departs Google

NEW YORK - Google's social networking advocate Kevin Marks has left the company after two years. ... -fareast-language:#0400; mso-bidi-language:#0400;} On his blog , Marks said he had left but did not give details ... log-in to a variety of web services. Marks is a software engineer who joined Google in 2007 to work on its social networking site Orkut. He then moved on to Google Profiles before working ...

By Staff / Brand Republic 23-Jun-09

Yahoo! promotes marketing chief to run UK operation

LONDON - Yahoo! has promoted Fru Hazlitt, director of sales and marketing of its European division ... to take on the newly created role of managing director of country operations for Yahoo! Europe. Hazlitt joined Yahoo! in 2000 and was previously director of sales and marketing for Yahoo! Europe, responsible for advertising, marketing, sales and promotions across Yahoo!'s European network. Before joining Yahoo ...

By Claire Billings, / Brand Republic 22-Jan-03

WPP and Yahoo! form digital trading partnership

LONDON - WPP and Yahoo! have joined forces to develop a digital media trading platform, aimed ... will also be able to draw inventory for the WPP marketplace from Yahoo! s owned and affiliated networks ... to Yahoo! s Right Media Exchange , the internet giant s own digital trading platform which it acquired ... then be put into practice through the Right Media Exchange on a targeted and cost-effective basis. Mark Read ...

By Darren Davidson / Brand Republic 16-May-08

Yahoo! buys online ad network Blue Lithium for $300m

LONDON - Yahoo! has acquired the UK's second largest internet advertising network, Blue Lithium ... internet ad network, or exchange, Right Media, for $680m. Susan Decker, president of Yahoo!, said: Blue Lithium s expertise in network management will better enable Yahoo! to manage supply and demand ... According to Comscore Media Metrix, Blue Lithium is the fifth largest ad network in the US ...

By Daniel Farey-Jones / Brand Republic 05-Sep-07

Yahoo! challenged by Yahoo Serious over trademark ownership

SYDNEY - Yahoo Serious, the Australian actor and director, is fighting a case against Yahoo ... Mr Serious has brought the case after Yahoo! registered its name as a trademark with the Australian Trade Marks Office. Serious objected to the application at the time, but the Trade Marks Office ... Kelly , states on his website that he has been known as Yahoo by family, friends and professionally ...

By Staff, / Brand Republic 03-Oct-01

Yahoo!'s head of marketing quits

SAN FRANCISCO - Yahoo! has announced that its vice-president of worldwide marketing Karen Edwards ... its managing director Fabiola Arrendondo and, a month later, Yahoo! Canada's managing director Mark ... . Edwards joined Yahoo in 1996 as employee number 19. She has been credited with creating and maintaining the company's strong brand identity, summed up by the famous advertising strapline "Do you Yahoo ...

By Staff, / Brand Republic 10-Aug-01

MySpace pressures Facebook as it opens up social network

networking site to the outside world in partnership with a number of social media sites, allowing people ... not with the web s next biggest social networking site Facebook . It marks the first time a social website has ... MySpace is partnering with Yahoo! , eBay , Photobucket , and Twitter to launch what it has dubbed the MySpace data availability initiative. It will allow users of MySpace s social network ...

By Gordon MacMillan / Brand Republic 09-May-08

Yahoo! and Bebo sign advertising partnership

LONDON - Yahoo! has signed a deal with social networking website Bebo to sell the majority of Bebo ... This is the first agreement made between Yahoo! and a social networking site, and aims to provide ... , Yahoo! and Bebo have developed a Bebo toolbar, which enables Bebo users to monitor their network when ... the largest and most effective online advertising network. Yahoo! and Bebo will begin to roll out the agreed ...

By Jacquie Bowser / Brand Republic 12-Sep-07

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