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LBi hires Frank Pedersen as US chief operating officer
, Sainsbury's, Yell.com, HSBC and Intercontinental Hotels. Luke Taylor, LBi group CEO, said: "We're honoured ...
By Jacquie Bowser / Brand Republic 24-Nov-09
Mail Online appoints Schnieders as SEO chief
Schnieders joins from Yell.com where he was also SEO manager. At the Daily Mail website , Schnieders will be responsible for Mail Online overall SEO strategy. He will be reporting directly to James Bromley, general manager of Mail Online who recently joined Associated Northcliffe Digital owned site from ...
By Staff / Brand Republic 10-Jul-08
Transport for London begins online sponsorship trial
website for the first time in a deal with Yell.com. ... Yell.com content placed on high-traffic, relevant pages of the TfL website through Yell.com netReach ... sponsorship deal will include an interactive Yell.com banner, with in-built search functionality, introduced ... , said: The trial sponsorship partnership between Transport for London and Yell.com is a good fit ...
By Staff / Brand Republic 13-May-08
Yell.com extends range with ad syndication network
LONDON - Yell.com, the online service from Yellow Pages, is launching its own ad network to offer ... Yell.com s netReach product has been designed to benefit both online media owners and Yell.com ... relevant Yell.com ads on to participating websites, giving advertisers extended reach. Participating media ... on their websites, eliminating competitive issues. Yell.com said its filtering techniques ensure ...
By Jacquie Bowser / Brand Republic 10-Mar-08
Yell shares plunge on advertising fears
LONDON - Shares in Yell plunged more than 50p, or nearly 18%, yesterday over fears of a weakening ... The directories firm, which owns Yellow Pages and Yell.com, saw its shares fall 50.25p to 279.75p ... increased 3.3% to 527m, driven entirely by a 49% increase in revenue by Yell.com, which offset the expected 4.4% decline in print advertising. Yell.com s revenue grew to 101.5m, with growth dominated by a 34 ...
By Staff / Brand Republic 08-Feb-08
Battery Power
is that Coca-Cola, Buena Vista, L Oreal Paris, Yell.com and StepStone have been the first brand owners to sign ... can be contacted on mobile 077100 77941 or ardi@kolah.com ...
Brand Republic 11-Apr-07
Yell.com introduces pay-per-click system for advertisers
LONDON - Yell.com is enhancing its advertising product portfolio with the addition of a pay ... Yell.com s pay-per-click ads are embedded into the main body of the search results page ... on Yell.com, which uses an annual placement model. American Express motor insurance, Interflora ... of marketing at Yell.com, said: Yell.com is trusted by thousands of people every day to find relevant results ...
By Joanne Payne / Brand Republic 26-Mar-07
Yellow Pages drops James Nesbitt in favour of real people
logo. The new campaign does not cover Yell.com -- AKQA handles its advertising. ... last year. Helen Stevenson, Yell s UK chief marketing officer, said: Yell is in the business ...
By Ben Bold / Brand Republic 14-Mar-07
Yell.com offers free classified ads in UGC deal with Oodle
LONDON - Yell.com is to allow customers to post free classified ads for the first time, in a deal ... , such as Ebay and Reed.co.uk . The company will update Yell.com on a daily basis, giving customers instant access to a bank of current classified ads. Yell.com already has a searchable database of 2m businesses ... listings, pet merchandise and event tickets. Eddie Cheng, president of Yell.com, said: The internet is a ...
By by Charlie McCathie / Brand Republic 29-Jan-07
Yell hands £20m ad business to Mother after long pitch
LONDON - Mother has scooped directories business Yell's £20m advertising account, following a final ... Muse Tate First in 2001. Yell's portfolio includes Yellow Pages, Business Pages, Yell.com ... The review was called in April after Yell parted company with Omnicom creative shop Abbott Mead ... when Ann Francke, Yell's chief marketing officer, left the company. However, it was back on track again ...
By by Sarah Woods / Brand Republic 02-Nov-06
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