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Friends Reunited invests in television campaign

LONDON - Friends Reunited may have been written off by most but it is investing in a national ... . The aim is to get Friends Reunited users to spend more time on the site and visit more regularly. It has just under four million visitors a month. Friends Reunited has largely been written off ... in August to Brightsolid, a subsidiary of Beano publisher DC Thomson. It had acquired Friends Reunited ...

By Jennifer Whitehead / Brand Republic 29-Oct-09

Aegis reports 1% revenue rise but remains downbeat

LONDON - Aegis has reported revenue growth of 1% year on year for the first nine months of 2009 ... in the same period in 2008. Aegis chairman and interim chief executive John Napier was quizzed yesterday about continuing speculation over Aegis merging with French advertising group Havas. Napier told ... programme, which began in March. So far this year Aegis Media has won net new business worth $2.4bn ...

By Daniel Farey-Jones / Brand Republic 19-Nov-09

Madeleine McCann hunt harnesses social media to spread video appeal

about the whereabouts of Madeleine McCann, two years after her disappearance from a holiday resort ... The one-and-a-half-minute appeal has been crafted by experts and psychologists to convince friends and family members of anyone involved in the young girl's disappearance to contact police. It features ... two-minute appeal was posted on YouTube in six languages . ...

By Daniel Farey-Jones / Brand Republic 03-Nov-09

BPI shifts €60m global perfume account to Carat

million (£54 million) global account from MPG to Carat after a four-way pitch. ... picked up by Carat at 1m. MPG, MindShare and ZenithOptimedia also pitched for the account. ...

By Staff / Brand Republic 02-Nov-09

ITV appoints former Asda boss Archie Norman as chairman

LONDON - ITV has named Archie Norman, the former Asda chief executive and one-time Tory MP as its ... back into the public company arena, but ITV is definitely one of them. It is an irresistible challenge ... , John Cresswell will become interim chief executive, while the company looks for someone to fill ... businesses. It bought the industrial equipment hire firm HSS in 2007. A recent trading update from ITV ...

By Jennifer Whitehead / Brand Republic 18-Nov-09

ITV holds on to Ant and Dec in £20m deal as fresh chairman candidates emerge

LONDON - Geordie presenting duo Ant and Dec will make programmes exclusively for ITV for another ... are Carphone Warehouse chairman John Gildersleeve and HMV chairman Robert Swannell. ... content for itv.com . Donnelly said: "We're particularly excited about the new media opportunities ... on their previous deal. ITV, along with other broadcasters, has been using the advertising slump to argue for less ...

By Staff / Brand Republic 06-Nov-09

X Factor 'Jedward' hype delivers hits and misses for ITV

LONDON - 'X Factor' twins John and Edward have helped ITV boost its October impacts by 10 ... Today's tabloids are awash with stories that ITV has received over 3000 complaints following 'X ... the Irish duo out of the competition was so great ITV has been forced to withdraw the boards temporarily due ... boost ITV s ratings among adults aged 16 to 34 by 10% last month, according to figures revealed ...

By James Quilter / Brand Republic 10-Nov-09

Bets back on Ball for ITV chief executive role

LONDON - ITV's appointment of Archie Norman as non-executive chairman has reignited speculation ... ITV has been looking for someone to fill the chief executive role since April when Michael Grade ... /2 favourite back in May before drifting out to 20/1 in the summer as talks with ITV collapsed. However ... , including Pascal Cagni, head of Apple EMEA. Peter Fincham, ITV's director of television, has also been ...

By Jacquie Bowser / Brand Republic 18-Nov-09

ITV signals respite in ad revenue declines

LONDON - ITV expects net ad revenues to rise 4% in December and the fourth quarter as a whole ... of the company's overall income. John Cresswell, chief operating officer at ITV, said: "While our visibility ... the overall TV advertising market. The drop in spend has taken 12% off ITV 's TV ad revenues for the first nine months of the year, leaving its total at 1.05bn. Over the same period ITV's group revenues ...

By Daniel Farey-Jones / Brand Republic 05-Nov-09

Italian politician seeks to unmask YouTube commenters

LONDON - An Italian politician is demanding prosecutors investigate over 4,500 YouTube members who ... and three bodyguards, by a roadside bomb in 1992. The YouTube clip was posted two years ago and has ... up a legal defence fund for any commenters. The case echoes another earlier this year when YouTube ...

By James Quilter / Brand Republic 28-Oct-09

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