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Zenith Optimedia loses Soldano
LONDON - Steve Soldano, president and chief operating officer of Optimedia US, is leaving the media ... the Syndicated Network Television Association. Rich Hamilton, chief executive of Zenith Optimedia Group, parent of Optimedia, said that there would be no immediate replacement for Soldano. However, DeWitt ... -term future of Optimedia", according to Hamilton. If you have an opinion on this or any other issue ...
By Claire Billings, / Brand Republic 06-Feb-02
Wyeth consolidates £10m media with Zenith Optimedia
-planning and buying account with Zenith Optimedia after a six-month search for an agency. ... account to incumbent Zenith Optimedia and BBJ, while the firm's second incumbent agency Mediaedge ... media account between Mediaedge:cia and Optimedia. It is understood to have consolidated with Zenith ... the Zenith Optimedia network. Mediaedge:cia had handled the bulk of the account including Anadin, Advil ...
By Gordon MacMillan, / Brand Republic 05-Feb-03
Marquis named UK chief of Zenith Optimedia Group
Zenith Media boss Simon Marquis to a wider role as chief executive of the Zenith Optimedia Group ... Marquis, who is currently chief executive of Zenith Media UK, will oversee the operations of both Optimedia and Zenith as the two agencies pool their media-buying power. The changes to its media ... at Zenith, head up Zenith Optimedia's buying in the UK. He will report to Marquis, who will report to Zenith ...
By Staff, / Brand Republic 18-Oct-02
Zenith says 2004 as hopes of advertising recovery fade
LONDON - Zenith Optimedia has joined Sir Martin Sorrell in predicting ... Zenith's latest forecast predicts that there will be a further decline of 0.5%, adding to last year's 3.8% fall. Zenith is predicting a better 2003, but says it will not be it until 2004 that things really start to improve. In its April forecast, Zenith said that there will be no sign of an upturn ...
By Staff, / Brand Republic 01-Jul-02
Zenith to handle pan-European media for John Frieda
LONDON - Haircare brand John Frieda has named Zenith Optimedia as its sole European media planning ... at other media options. Zenith Optimedia had been appointed to the £1m John Frieda television work in March last year, while Brian Clark Media retained the print work. Now, Zenith Optimedia will look after ... of Zenith Optimedia. If you have an opinion on this or any other issue raised on Brand Republic, join ...
By Jennifer Whitehead, / Brand Republic 19-Dec-02
Zenith scoops £35m Iberia media business
LONDON - Zenith Media, part of the recently named Zenith Optimedia media-buying powerhouse, has ... . Zenith beat off competition from nine agencies to win the account. The competing agencies were: Universal McCann; Starcom; The Media Edge; CICM; incumbent BBDO; Media Direction; Zenith sister agency Optimedia ... . Zenith Optimedia -- 75% owned by Publicis and 25% by Cordiant Communications Group -- was the result ...
By Claire Billings, / Brand Republic 15-Nov-01
Zenith dampens hopes of ad recovery
LONDON - Hopes of a quick recovery have been dampened by Zenith Optimedia Group, as its latest ... The outlook from Zenith goes against other recent forecasts, which have painted a brighter picture ... improve," Zenith said. The figures from Zenith are predicting that advertising spend will fall ... with the 0.7% it was predicting in December. In the US, Zenith expects adspend to fall 1.8% this year ...
By Gordon MacMillan, / Brand Republic 16-Apr-02
Freeview threatens ITV audience share says Zenith
the new digital service Freeview, according to a report by Zenith Optimedia. ... , Zenith Optimedia says that things surely can not get much worse for ITV. However, the media ... . Zenith Optimedia's 'On TV' report for winter 2003 claims that the BBC has "emptied its strategic silos ...
By Jennifer Whitehead, / Brand Republic 10-Jan-03
Survey says more hard times ahead
but sees a recovery in late 2002
LONDON - Zenith Optimedia's latest advertising spend survey predicts another difficult year ... for this year. However, Zenith has forecast this will fall to 1.5% in 2002. The report says that the September ... -buying giant Zenith says that a full recovery in advertising spend in the US is not likely to be seen until ... services and the recruitment sector. Consumer goods are doing well. Zenith has released four surveys ...
By Staff, / Brand Republic 03-Dec-01
Magazine advertising revenues down to 1998 levels
-99, according to new research from Zenith Optimedia. ... is published by Zenith, along with the International Federation of the Periodical Press, and covers 72 ...
By Jennifer Whitehead, / Brand Republic 26-Sep-02
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