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UK online ad networks to grow by 60% in 2008

LONDON - UK media spend on online advertising networks will grow by 60% in 2008 to an estimated ... The report found that the pace of growth for ad networks continues to outstrip overall online ... advertising will grow by 30% in 2008 to 770m, and that the networks share of this type of ad spending will grow from 40% to 50%. Linus Gregoriadis, head of research at E-consultancy, said: Online ad networks ...

By Staff / Brand Republic 12-May-08

ITV in acquisition talks with online ad networks

LONDON - ITV is reportedly planning to buy an online ad network after holding talks with eType, Ad2 ... The move would correspond with ITV s plan to make 150m from online ads by 2010. As part of that strategy, it plans to launch a price comparison service called Priceterrier and has abolished subscription charging for its membership website Friends Reunited as part of a relaunch. However, an ITV ...

By Jacquie Bowser / Brand Republic 15-May-08

Reuters partners with Adify for vertical ad networks

on its website, and sell the ad space around it using vertical advertising created by Adify Corporation. ... . The networks will contain high-quality content that Reuters will aggregate to build scalable and targeted opportunities for advertisers. Adify will create the vertical advertising networks which will allow Reuters to package and sell high-value brand ad programmes and extend its community activities. Tim Faircliff ...

By Jacquie Bowser / Brand Republic 22-Jan-08

AAI research raises questions over global ad networks

advertising networks, after it revealed that only 4% of clients think multinational agencies deliver a better ... . Despite the findings, clients still seem to be putting their faith in global agency networks, with advertisers such as HSBC and Samsung just two of those to consolidate their global ad accounts during 2004. The research did have more positive findings for the ad industry, with 86% of agencies and 60% of clients ...

By Jennifer Whitehead, / Brand Republic 30-Nov-04

Fox International launches online ad network in the UK

LONDON - Fox International is to launch its online advertising division .Fox Networks in the UK. ... Network, while Aperio was publisher services director for Ad.com. Wholly owned by News Corporation ... of Fox International Channels, said: Following with News Corp tradition, .Fox Networks has added 12 new ... network. The .Fox Network was formed in May 2007 from the merger of two previously acquired ad networks ...

By Staff / Brand Republic 03-Apr-08

BBDO's Robertson says advertisers should look away from TV to wireless devices

for advertisers wanting to reach consumers, the head of one of the world's biggest ad networks has said. ... Andrew Robertson, chief executive of BBDO, has told the Financial Times that advertisers could face up to the growing issue of ad avoidance by targeting consumers via wireless devices such as mobile phones, laptops and the BlackBerry. He said: "We are rapidly getting to the point where the single ...

By by Staff / Brand Republic 07-Apr-05

Fox launches financial ad network

LOS ANGELES - Fox Networks has launched a vertical ad network, called Worthnet.Fox, which plans ... . Fox said it plans to continue adding publishers to the network, but said it will not represent ... Properties of The Wall Street Journal Digital Network, including The Wall Street Journal Online ... .Fox, with representation focused in Latin America. The launch marks the first vertical network rolled out by .Fox Networks ...

By Staff / Brand Republic 19-May-08

Reckitt Benckiser shifts TV adspend online

budget online into video ad networks, which represents a twenty fold leap in its digital media spend. ... it will advertise brands such as AirWick and Clearasil through more than a dozen video ad networks including Glam ...

By Staff / Brand Republic 31-Mar-09

Online advertising networks account for one in five display ad placements

LONDON - A new report has found that last year almost one in five online ads were placed via one ... ad networks sector in 2004 was £41.7m, representing 18% of the total £232.9m spent on online display ... in the future." Ad networks help publishers sell unused inventory, while allowing advertisers to buy ads ... of network" standard display ad buy, or up to £10 if ads are targeted. The report can be downloaded here ...

By by Staff / Brand Republic 16-Aug-05

Specific Media acquires UK's Adviva ad network

LONDON - Specific Media, a US online ad network, has acquired UK online display ad provider Adviva ... Adviva is the fourth largest ad network in the UK, reaching 25.9m unique UK users. The acquisition marks Specific Media s first entry into the European market and starts the company on its course of global expansion. Adviva s London office will become Specific Media s European headquarters. Tim ...

By Jacquie Bowser / Brand Republic 13-Mar-08

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