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Superbrands case studies - Cobra Beer
Award-winning Cobra Beer is making a huge impact in the ultra-competitive UK beer market. Charming ... . Against all odds, Karan and Cobra set out on their mission: to brew the finest ever Indian beer ... and yeast with maize, hops and rice -- the beer has a clean, crisp, extra smooth taste that has charmed beer ... 0.0% is an alcohol-free beer - the Cobra for when you can t have a Cobra -- but with the same ...
Brand Republic 10-Apr-07
Pearlfisher updates Beck's beer crates
LONDON - Pearlfisher has redesigned the crate packaging for beer brand Beck's, including the Vier ... features a sparkling Beck s beer, set in front of a powerful background which is meant to reflect ...
By Jacquie Bowser / Brand Republic 30-Jan-08
SiebertHead modernises Zagorka beer's identity
LONDON - Brand design consultancy SiebertHead has created a new look for Heineken's Bulgarian beer ... normally associated with premium international beer brands. The design is made unique by its broad ...
By Nikki Sandison / Brand Republic 26-Mar-08
'Saucy' beer label escapes censure
LONDON - The label on a bottle of Dorothy Goodbody Wholesome Stout, featuring a young woman wearing a revealing dress, has escaped censure from drinks industry body the Portman Group, despite a compla...
By Nikki Sandison / Brand Republic 25-Feb-08
Heineken becomes official beer of Chelsea
's official beer. ... The imported Dutch lager will be the main beer served in restaurants and bars at Stamford Bridge from this Summer until the end of the 2009/10 season. Heineken already sponsors the UEFA Champions ... , said: "Heineken is the premium beer brand in football and is therefore a natural partner for Chelsea ...
By by Joanne Oatts / Brand Republic 10-Aug-06
New packaging steers Cobra Beer towards mainstream
LONDON – Cobra Beer reinforces its entry into the mainstream beer market with the launch of its ... Premium beer drinkers across the nation are being targeted by the bold new label and unique new ... and chief executive of Cobra Beer, said: "Our aim was to develop a contemporary, distinctive bottle ... , mainstream lager suitable for drinking in a bar or with Indian food. Cobra Beer's new bottles are available ...
By Staff, / Brand Republic 30-Jul-03
Elmwood launches pale ale Good Cheer Beer
LONDON - Design agency Elmwood has launched its own beer brand called Good Cheer Beer to celebrate ... The pale ale has been developed in collaboration with beer-maker Roosters and is made with Golden Promise malt and New Zealand hops. It has been described as a marriage of "upbeat fruitiness ... to put a smile back on peoples' faces. "We're hoping that Good Cheer Beer will help achieve ...
By Jacquie Bowser / Brand Republic 28-Aug-09
Space wins marketing drive for Desperados beer
LONDON - Tiger Beer has appointed integrated agency Space to drive UK sales of its tequila ... A team at Space, which also represents brands such as Nivea and Samsung, will drive awareness of Desperados among 18- to 34-year-old beer drinkers. The campaign, which will launch in August, will also ... replicate the success we have enjoyed with Tiger Beer." David Atkinson, managing partner at Space, said ...
By Louisa Barnett / Brand Republic 05-Aug-08
PHD's Rocket scoops Tiger Beer media account
LONDON - Tiger Beer has awarded its £3m UK media planning and buying account to PHD Group agency ... Rubicam to handle its international advertising account. The move is part of the Asian beer group's marketing programme to strengthen Tiger's growing market position in the UK. Tiger Beer, owned by Asia ... Saatchi. Steven Greaves, marketing manager at Tiger Beer, said: "We'd like to thank Walker Media ...
By by Sarah Woods / Brand Republic 26-Oct-06
Cobra Beer launches iPhone application for jokers
LONDON - Cobra Beer has launched a digital application called iBanter featuring 200 joke videos ... Barriball, communications manager of Cobra Beer, said: "We want users to really interact with iBanter ...
By Jacquie Bowser / Brand Republic 24-Apr-09
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