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Latest O2 campaign features blogging mum
hired a former journalist to blog about how technology is helping her life as a busy mum. ... -fareast-language:#0400; mso-bidi-language:#0400;} The "Mum-e" blogger will write about her life and engage with mothers through family forums and social networking sites such as Twitter . O2 has launched www.mum-e.co.uk to feature her posts. Mum-e blogger forms part of a wider social media and advertising campaign for 02 ...
By Jacquie Bowser / Brand Republic 12-May-09
Online soap targets working mums
blogging" phenomenon in the US, which has seen mums urged to exercise their online muscle. In September ... networking site for working mothers. 'Heart Soul' will be accompanied on the site by blogs and video ... : "Mumspower is servicing a growing community of working mums. "Following the success of Kate Modern ...
By Jacquie Bowser / Brand Republic 25-Nov-08
Mums wake up to the digital revolution
involved in blogging, while the use of forums grew by 31%. Mums also use the web as a reference point ... Two years ago, the percentage of mums using the web was just 68%, but the EIAA s findings suggest that mums are now a lot more internet savvy, mainly logging on in the evening, once their children ...
By Charlie McCathie / Brand Republic 14-Jun-07
Mums turning to social networking sites in droves
2006, according to research, which reveals mums are decreasing their time spent reading magazines ... The survey, conducted by parenting website BabyCentre, found that young mums, often dubbed "mommy ... also revealed that new mums at home were cutting back on their print media consumption -- almost 50 ... , we think mums using social media will eclipse those that are using newspapers." BabyCentre's report ...
By Staff / Brand Republic 01-Jul-09
Blogs on the run!
audience engagement. It s now possible for the consumer to contribute content to mobile video blogging ... for the sponsor. And it s likely that millions of users will prefer to blog on the run from a mobile phone ...
Brand Republic 17-Jan-07
Warner Breaks offers discounts to mums
LONDON - Warner Breaks is launching a Mother's Day digital marketing campaign, offering an £80 discount for stays at its hotels and resorts.
By Joe Lepper / Brand Republic 13-Mar-07
Bernard Matthews to sponsor ITV's 'Mum's on Strike'
brokered by Initiative with ITV1 daytime show 'Mum's on Strike'. ... cope under the sole charge of dads, while mums are taken to a luxury spa and the idents carry ... content executive at ITV Sales, said: "'Mums on Strike' provides a good association with the brand and a ... very important for the brand's core target audience of busy mums but their lives have changed. "Our ...
By by Joe Lepper / Brand Republic 27-Apr-06
Government backs social networking site for mums
LONDON - Netmums, a social networking site for mums, has received a £500,000 sum from ... the funding would also be used for generating self-help materials for mums and creating online lifestyle ...
By Alex Donohue / Brand Republic 10-Mar-08
Sylvester Stallone's mum is surprise ninth housemate
LONDON - Jackie Stallone, Sylvester Stallone's 71-year old astrologer mum and and Brigitte Nielsen
By Sam Matthews, / Brand Republic 11-Jan-05
Pearlfisher targets mums and kids for Little Dish debut
Little Dish produces meals aimed at children aged between one and five, based on recipes created in partnership with a paediatric dietician. The brand identity aims to appeal to mums and children by juxtaposing dietary information with entertainment and education. Pearlfisher, whose clients include Waitrose ...
By by Lauren Webb / Brand Republic 03-May-06
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
