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A brand extension too far
suddenly noticed the trend for brand extension, writes Jennifer Whitehead in this week's Brand Watch . ... . It may never be launched in the UK. Plenty of brands were in the business pages this week as takeovers ... high-street fashion brands are set to go to a new home as Arcadia announced it was recommending ... of brands such as Top Shop, Dorothy Perkins and Burton. And the UK could see the creation of a new super ...
Brand Republic 06-Sep-02
Holy Moly launches Facebook brand extension
. The Holy Moly Facebook application is the latest in a series of brand extensions, following a book inspired ...
By Darren Davidson / Brand Republic 27-Sep-07
Vice magazine plans pub brand extension in Shoreditch
LONDON - Vice, the free style magazine, is considering brand extensions including a branded pub ... in Canada 10 years ago this December. If you have an opinion on this or any other issue raised on Brand ...
By Daniel Farey-Jones, / Brand Republic 22-Oct-04
MTV in brand extension move with condom launch
LONDON - MTV is to launch its own brand of condoms in the UK this week in a bid to make the buying ... awareness of HIV/Aids. If you have an opinion on this or any other issue raised on Brand Republic, join ...
By Joe Lepper / Brand Republic 17-May-04
Peperami uses military-style online push for noodles brand extension
LONDON - Unilever has launched an online campaign to promote Peperami Noodles, the latest extension ... viral seeding. Peperami brand manager Iain Brooksback said: "In this campaign, the manic energy ... on Brand Republic, join the debate in the Forum . ...
By by Joe Lepper / Brand Republic 04-May-05
Emap launches brand extension unit for rock music titles
LONDON - Emap Performance has launched a new division, Rock Platform, to develop brand extensions ... the magazine includes reviews, interviews and money-off vouchers. The new commercial brand development unit for the publisher's rock music division will work on developing brand extensions to increase revenues across Q, Mojo ... in our brands for mutual advantage. Q Sounds is a fantastic example of how we are in the business ...
By Claire Billings, / Brand Republic 21-Oct-03
Wind up, wind up for Stelios' newest brand extension
, and are of course available in orange and other colours. The entrepreneur believes his 15th Easy brand will follow in the footsteps of iconic 1980s mass-market brand Swatch. "EasyWatch has filled the void left ... issue raised on Brand Republic, join the debate in the Forum . ...
By by Daniel Farey-Jones / Brand Republic 12-Jul-05
Opinion: Brand extensions
, are they in danger of stretching their brand too far? Extensions can have a knock-on effect to the brands identity ... So what is a logical brand extension and when is it likely to cause more damage than good? You ... . The same applies to brand extensions. Great brands have always been created from a single minded idea -- a ... . When Absolut Vodka launched extensions to its brand with flavoured vodka products, it managed the leap ...
By Glenn Tutssel / Brand Republic 01-Dec-08
IPC closes Uncut DVD spin-off after reader confusion
LONDON - IPC Media has closed the doors on its Uncut DVD title after the brand extension failed ... The title was launched last autumn as a quarterly extension to IPC's 110,000-selling films and music monthly Uncut. It has not been published since the March/April edition and its closure ... . If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
By by Daniel Farey-Jones / Brand Republic 15-Aug-06
Cheestrings backs Attack-a-Snak with Fight Club spoof
brand extension Attack-a-Snak. ... and creative approach to communicating the brand's slightly anarchic but fun heritage. Attack-a-Snak is cool ... on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
By Jennifer Whitehead, / Brand Republic 06-Nov-02
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
