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Aertex appoints Cube3 for brand and online revamp

LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online ... The brand claims to be enjoying something of a renaissance at the moment following take ... stores. The strategy will aim to align brand communications with Aertex s online presence. It is also aiming to emulate other established British brands Fred Perry and Lyle Scott, which have re ...

By James Quilter / Brand Republic 11-Nov-09

IAB Engage: Brands must understand 'consumers are mobile'

device. Brands need to excite consumers to get their attention." He added that "consumers are mobile" and brands need to show that they understand this. Shaun Gregory, managing director of O2's media business, said that "mobile has limitless opportunities for brands" and from next year marketers will be able ...

By Jacquie Bowser / Brand Republic 11-Nov-09

Iris appoints Rapp's David King as regional CEO for China

LONDON - Iris has hired David King, managing director of Rapp China, as regional CEO for China ... British American Tobacco and launched a major cigarette brand in Russia. King moved to Shanghai in 2002. He started his career in retail management, then as a brand manager for Visionhire - a UK consumer ... as managing director in January 2007, following the sale of Tarantula China - the company he co ...

By Noelle McElhatton / Brand Republic 13-Nov-09

BR Ballot: Pret needs to rethink its marketing

LONDON - Pret A Manager should revamp its marketing and packaging, Brand Republic readers voted ... More than 70% of people responding to a Brand Republic poll via the website and Twitter said Pret A Manager needs either a new marketing campaign (50%) to restore its image or revamp its packaging ... of the brand from the production. @Scarlettdaftks BrandRepublic "Fresh food, flown in from Brazil!" lol ...

By Staff / Brand Republic 06-Nov-09

Fox lines up big brands to promote Avatar

LONDON - Fox has lined up a series of brands across the electronics, food and drink sectors ... giving away merchandise such as branded bags on its Coke Zone rewards site. Casio has rebranded its ... has been the creation of contra-deals between brands and film studios. In the past the cost of tying up with a big-budget film such as 'Avatar' would have been prohibitive. But in recent years brands ...

By James Quilter / Brand Republic 19-Nov-09

SeeSaw unveils VOD branding by Rudd Studio

LONDON - Rudd Studio has designed the brand identity for Arqiva's new video-on-demand service ... as producing a single-colour logo. The finished designs will feature across SeeSaw's branding and appear ... of brand marketing, SeeSaw, said: "We are delighted to unveil the branding for the service which we ... to navigate, video-on-demand service and the brand identity reflects this." A date for SeeSaw's launch has ...

By Susan Billinge / Brand Republic 04-Nov-09

Finding Brand Republic and sister sites on Twitter

LONDON - If you want to follow Brand Republic and our sister sites on Twitter this is the place ... Brand Republic @Brandrepublic - Brand Republic's main home on Twitter. This is not an RSS ... published on Brand Republic including those from Campaign, Marketing and Media Week. @BRjobs - This is Brand Republic's main job feed and the one to follow if you are looking for a job in advertising ...

By Staff / Brand Republic 12-Nov-09

Internet brands dominate thought leadership index

Leadership Index, which claims to reveal the brands regarded as opinion leaders by the business world. ... The index, which first launched in 2007, and polls around 1,000 chief executives, permanent secretaries in Whitehall and media and public sector leaders via Populus' Opinion Former Network. It is compiled by consultancy TLG . This year sees three digital brands enter the top ten, joining last year ...

By James Quilter / Brand Republic 23-Nov-09

Razorfish report defines impact of online experiences on brand sales

LONDON - Positive brand experiences online, whether via websites, emails, or mobile coupons, can ... the way they engage with brands and make purchasing decisions. Almost 65% of those surveyed said they made their first purchase from a brand because of a digital experience either with a website, microsite, mobile coupon or email. According to this year's Feed: The Razorfish Digital Brand Experience ...

By Jacquie Bowser / Brand Republic 10-Nov-09

Coca-Cola rebrands global juice brand portfolio

portfolio of more than 100 juice and juice drink brands. ... that brand's black rectangle and white logotype lettering. It will also feature fruit photography and natural imagery and a green horizon mark. The rollout will begin with the Minute Maid brand in the US and extend into 2010, affecting other major brands including Del Valle, Andina and Cappy. Coca-Cola said ...

By Staff / Brand Republic 18-Nov-09

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