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Beechams Ultra All In One brief goes to Futurebrand
Futurebrand was briefed with designing packaging for Ultra All in One Capsules to give it a look that underlines its optimum strength formula, tying in with the brand's positioning as the "definitive fighting solution". At the same time, it maintains consistency with the All in One pack design, so that it is clear ...
By Staff / Brand Republic 24-Nov-09
US soccer second tier looks to invoke Cosmos spirit with rebrand
American Soccer League brand - for the country's second division. ... is to offer an elite brand of soccer and outstanding experience for our partners and fans, something the old ...
By James Quilter / Brand Republic 24-Nov-09
Shazam launches (Red) iPhone app
LONDON - Shazam, the digital music brand, has launched a special (Red) edition iPhone application ... to the same features found on the Shazam Encore app, along with updated content related to (Red ... iconic brands including American Express, Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark ... and exciting brands in the digital space." ...
By Jacquie Bowser / Brand Republic 24-Nov-09
Google buys online ad customisation firm Teracent
to optimise an ad in accordance with various factors, such as geographic location, language, the content ... to make more money from their ad space and delivers web users better ads and more ad-funded web content ...
By Staff / Brand Republic 24-Nov-09
Evening Standard signs video content deal with Press Association
LONDON - The Press Association has signed a deal with the London Evening Standard to provide video to its website, Standard.co.uk.
By Jacquie Bowser / Brand Republic 23-Nov-09
Internet brands dominate thought leadership index
Leadership Index, which claims to reveal the brands regarded as opinion leaders by the business world. ... The index, which first launched in 2007, and polls around 1,000 chief executives, permanent secretaries in Whitehall and media and public sector leaders via Populus' Opinion Former Network. It is compiled by consultancy TLG . This year sees three digital brands enter the top ten, joining last year ...
By James Quilter / Brand Republic 23-Nov-09
New tool claims to be able to identify next meerkat-style success
the next advertisement that will create "brand contagion", in the way that the meerkat has ... that corresponds with how they feel. The survey tool also displays a separate avatar to represent the brand behind the ad. Users must also adjust this avatar to show how the ad has made them feel towards the brand ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
Barnett has spent the past six months working at Haygarth as a consultant and will start his new role at the agency on 1 December. He joins from OgilvyOne where he headed up the global Unilever account working on brands such as Dove, Flora and Hellmann's. Prior to Unilever, Barnett was director ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Free guide helps brands navigate legal side of social networks
-generated content and more. It has been written because of the increasing number of enquiries that Reed Smith has ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Ex-Digitas chief executive Rutherford takes chairman role at Volume
Rutherford was CEO of Digitas Global for three years until July this year. Before that he was head of media at Unilever, having joined the FMCG giant in 1998. Volume specialises in business-to-business brands, working on marketing strategy and execution. It was set up in 1997. Rutherford will concentrate ...
By Staff / Brand Republic 23-Nov-09
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London


