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Obesity predicted to fall despite 'toxic food' marketing
LONDON - Efforts to combat rising obesity among children and young adults appear to be paying off ... to see an end to the marketing of toxic products and to marketing junk food on programmes children watch ... reason for the increase in obesity but said the restrictions on advertising to children and food labelling had been successful in halting its rise. However he still believes marketers and regulators need ...
By James Quilter / Brand Republic 03-Nov-09
Marketing to engage today's digitally-savvy youth market
Marketing directors from brands such as Durex and lastminute.com are featured in these video ... Marketing's Youth conference is a big hit every year so we took a film crew down to capture some of the most interesting insights from the day. The resultant video offers presentation excerpts and backstage ... market. You can view the full video with some slides by clicking here . ...
By SpeakersChannel.tv / Brand Republic 16-Nov-09
Newbury Racecourse turns to Twitter as marketing budgets squeezed
LONDON - As part of a cost effective marketing effort, Newbury Racecourse has launched a ... that the effort will boost its profile. Harriet Rochester, marketing and PR manager for Newbury Racecourse, said: "To compliment our on and off line marketing activity for The Winter Festival, and when marketing ...
By Staff / Brand Republic 29-Oct-09
BR Ballot: Pret needs to rethink its marketing
LONDON - Pret A Manager should revamp its marketing and packaging, Brand Republic readers voted ... More than 70% of people responding to a Brand Republic poll via the website and Twitter said Pret A Manager needs either a new marketing campaign (50%) to restore its image or revamp its packaging ... -free, fresh, natural ingredients". Comments from Twitter: Should Pret a Manger change its marketing strategy ...
By Staff / Brand Republic 06-Nov-09
Findus boosts marketing team with new hire
director following the recent appointment of chief marketing officer Leendert den Hollander.
By Staff / Brand Republic 16-Nov-09
LinkShare launches Twitter affiliate marketing tool
LONDON - Affiliate network LinkShare has launched a new product allowing members to recommend products via Twitter and receive sales commission.
By James Quilter / Brand Republic 29-Oct-09
Trading Places: This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing ... at the ad agency. ( Brand Republic ) Jo Kenrick , the former B Q marketing director, has resigned from ad agency Fallon London without a job to go to. ( Marketing ) Iris has hired David King ... director of eSearchVision, as UK sales director. ( Brand Republic ) Marketing Libby Chambers has left ...
By Staff / Brand Republic 20-Nov-09
Mobile market's quiet brand breaks global ad drive
LONDON - HTC, the smartphone brand recently overtaken by Apple, is joining the mobile marketing ... The previously low-profile Taiwanese company has ramped up its marketing investment in order ... airing in the Liverpool - Manchester United match today on Sky Sports 1. HTC's best-performing market ... smartphone market has grown to 6% and its revenues were $4.6 billion last year. It was the third ...
By Daniel Farey-Jones / Brand Republic 25-Oct-09
Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media
LONDON - Changes of the guard at TBWA Group and Channel 4, as well as a marketer's return ... Cavers , who left in August to join The Marketing Store . ( Campaign ) Simon Brotherson , the award ... Euro RSCG KLP , the Havas-owned marketing communications agency, as a joint creative director ... Media to manage ad network development in the UK and EMEA respectively. ( Brand Republic ) Marketing ...
By Daniel Farey-Jones / Brand Republic 06-Nov-09
Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media
in the advertising, digital, marketing and media sectors. ... to the Digitas international chief executive, Stephan Beringer . ( Campaign ) Marketing World Vision has appointed Mathew Neville as its director of marketing and fundraising. Neville has been promoted ... joined in 2007. ( Marketing ) Former Audi and Nissan marketer Neil Burrows has taken on the role ...
By Sarah Shearman / Brand Republic 23-Oct-09
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