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Confusion over 'muddled' EU legislation on cookies

LONDON - Confusion has arisen over the revised EU telecoms directive's ruling on cookies ... their consent to the use of cookies small pieces of text stored on a user's computer containing user data ... Europe vice-president, said: "The EU legislator kept the existing opt-out regime for cookies and improved ... settings when deploying cookies. This recognises the established practice that web users set their cookie ...

By Jennifer Whitehead / Brand Republic 25-Nov-09

IAB highlights cookies issue with creation of chief privacy officer role

to restrict the use of cookies by creating the position of chief privacy officer, appointing Yell ... . This is the directive that governs the use of software tools such as cookies, which the IAB Europe argues ... : "There is a popular misconception that the use of cookies is bad practice. In fact, cookies are a ...

By by Jennifer Whitehead / Brand Republic 16-Jan-06

The cookie monster cometh

Ardi Kolah warns marketers that they should prepare now for the 'cookie monster' or run the risk ... when individuals use electronic networks and services. What are Cookies? Cookies are small text ... clearly indicates to visitors that the site uses cookies or other tracking technologies and gives users ... -in before you can send commercial email and SMS messages. Visitors must opt-in to receive a Cookie. Rule ...

Brand Republic 27-Jun-03

Affiliate Future develops cookie-free ad tracking

will do away with the need to store cookies on web users' computers. ... . The cookie-less system cannot be blocked on any of the major web browsers, including Internet Explorer and Firefox. The firm said an alternative to cookies was urgently needed for online publishers who provide content for free and rely on banner advertising to stay afloat. Web users often switch off cookies ...

By Paul McNally / Brand Republic 14-Mar-08

IAB launches marketers cookie and privacy resource

With cookies affecting the day-to-day operation of most websites and online advertising, the IAB ... Directive's requirements on cookies. IAB chief executive Danny Meadows-Klue said: "This resource is long ... better. Previously, information about the use of cookies may have been provided in privacy policies ...

By Staff, / Brand Republic 24-Jun-03

Oreo to launch mobile photo competition

LONDON - Kraft Foods is turning to mobile to deepen engagement around its Oreo cookies campaign ... Normal 0 Oreo is sponsoring advanced screenings of family movies in Vue cinemas across the UK at which it will sample its cookies. To complement this activity it is running a mobile phone photo competition, including prizes such as a family holiday to Universal Studios in Florida. Mobile ...

By Daniel Farey-Jones / Brand Republic 19-Jun-09

FT appoints Fortune Cookie to world's top banks service

LONDON – Financial Times Business has appointed web design firm Fortune Cookie to develop a new ... , analysis and new-business opportunities." As part of the build, Fortune Cookie has developed a system ...

By Staff, / Brand Republic 01-Sep-04

Correction: Barbara Newman of Yell.com

LONDON - In a story headlined 'IAB highlights cookies issue with creation of chief privacy officer

By by Staff / Brand Republic 16-Jan-06

Google in further move to calm privacy fears

LONDON - Google has changed its cookie policy to ensure the information it gathers on users expires ... over the next few weeks - means that cookies from its sites will be deleted from a person s computer after two years. However, when a user returns to the site the cookies will be updated. Peter Fleischer ... of our cookies. ...

By Daniel Farey-Jones / Brand Republic 19-Jul-07

Keebler attracts big-name bidders

The first round in the auction of US cookie maker Keebler Foods has attracted bids from Kellogg ... LONDON (Brand Republic) – The first round in the auction of US cookie maker Keebler Foods has attracted bids from Kellogg, Danone and Campbell. The cookie business was put up for sale when majority shareholder Flowers Industries -– which owns a 54% stake -- instructed Morgan Stanley Dean Witter and UBS ...

Brand Republic 30-Aug-00

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