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Superbrands case studies: Kellogg's Corn Flakes
consumers. Achievements Kellogg's Corn Flakes is the UK's and Europe's number one breakfast cereal. In 1999 alone, more than 100 million packets of Kellogg's Corn Flakes were consumed, while over 40% of all UK households are likely to have Kellogg's Corn Flakes in their home. Kellogg's Corn Flakes ...
Brand Republic 25-Oct-02
Kellogg's highlights heritage and value in Corn Flakes campaign
how its Corn Flakes box has changed over the past 100 years. ... box of Corn Flakes changing over time, from the first packet designed by Kellogg's to the current ...
By Nikki Sandison / Brand Republic 10-Nov-08
Kellogg's to laser-brand individual Corn Flakes in fight against fakes
LONDON - Kellogg's is to start branding individual Corn Flakes with the company logo in a bid ... of own brands trying to capitalise on the popularity of Kellogg's Corn Flakes. ''We want shoppers ... looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval ... The food giant plans to burn the Kellogg's signature on to individual flakes using a laser ...
By Jacquie Bowser / Brand Republic 14-Oct-09
Kellogg follows rush hour for bees in honey Corn Flakes ads
campaign to promote the launch of its Corn Flakes Hint of Honey brand extension. ... into the Kellogg's Corn Flakes factory and clocking in to work. It is here that they produce the honey for the new Corn Flakes Hint of Honey. A voiceover says: "Now you can wake up to the great taste of Kellogg's Corn Flakes with a hint of honey." The spot ends with the bees carrying a box of the new Corn Flakes ...
By by Sarah Woods / Brand Republic 16-Nov-06
Kellogg joins health movement and cuts salt in Corn Flakes brands
From this week, Kellogg's Corn Flakes will contain 0.55g of salt for each 30g bowl and Frosties ... giant conducted blind taste tests in October last year and participants found Kellogg's Corn Flakes with less salt to be tastiest. It marks the biggest change in the Corn Flakes recipe in its 99-year ...
By by Sam Matthews / Brand Republic 13-Apr-05
Michael Phelps criticised for Frosted Flakes sponsorship deal
campaigners after agreeing to appear on boxes of Kellogg's Frosted Flakes and Corn Flakes instead ... will appear on Kellogg's Frosted Flakes and Kellogg's Corn Flakes cereal boxes from mid-September. However, some nutritionists have hit out at the move, pointing out that Frosted Flakes (the US equivalent ... feature this world-class athlete on its iconic boxes of Kellogg's Corn Flakes and Kellogg's Frosted Flakes ...
By Darren Davidson / Brand Republic 22-Aug-08
Sleeping Beauty in south London setting for Kellogg's
for Kellogg's Corn Flakes, the first for the brand in nearly two years. ... prince's kiss to awaken her from her slumbers, the modern-day Sleeping Beauty needs only Corn Flakes ... Kellogg's Corn Flakes can play in consumers' lives. It is the best way to wake up in the morning ...
By Jennifer Whitehead, / Brand Republic 17-Mar-03
Kellogg and Microsoft link up for Encarta on-pack promotion
to promote the computer giant's digital encyclopaedia brand Encarta on packs of Corn Flakes cereal. ... The deal will see Kellogg's Corn Flakes packets carry a special offer for Encarta CDs ... August 26. The campaign flags up the link between Kellogg's Corn Flakes' position as the cereal to wake ... great promotional fit with such an iconic family brand as Kellogg's Corn Flakes." Media buying ...
By Claire Billings, / Brand Republic 23-Aug-02
Kellogg rapped for claiming cereal makes kids more alert
LONDON - An ad for Kellogg's Corn Flakes, which said the cereal will make children more alert ... table. The voice-over says: "Can Kellogg's Corn Flakes make your kids more alert in the morning? Can you ... and sits down again. The other boy picks up a box of Corn Flakes and pours them into a bowl. As he ... questioned whether Kellogg's could support the claim. Two viewers believed Corn Flakes was not a good ...
By by Sarah Woods / Brand Republic 23-Aug-06
Kellogg moves US ad account from JWT to Leo Burnett
LONDON (Brand Republic) – Cereal giant Kellogg has handed over its US advertising account from WPP-owned J Walter Thompson to B|Com3’s Leo Burnett. The transition will happen over the next few months and will apply to major brands including Kellogg’s Corn Flakes, Honey Crunch Corn Flakes and Special K. JWT ...
Brand Republic 20-Feb-01
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