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Carat sets up new customer communications team

LONDON - Carat has set up a new customer communications planning team, to be headed by Shona ... , and could impact on the role of traditional direct agencies," she said. The customer communications ... 's communications strategies by making them more relevant, compelling and effective to their existing customers ... long-term and meaningful relationships into the communication strategies of Carat's clients. Forster ...

By Staff, / Brand Republic 17-Nov-04

Kia hires Occam to boost customer communications

interaction with current and prospective customers. ... Occam will provide Kia s marketing team with in-house access to day-to-day customer and prospect data so that it can develop more targeted and informed customer communications. Occam claims its technology will provide a single customer view and allow Kia s marketing team to work more closely with its ...

By Nikki Sandison / Brand Republic 17-Apr-08

Matalan brings in TDA for customer communications work

an integrated programme of communications with its customers. ... Matalan customers have to register their details to shop at the retailer, getting a membership card in return. It has more than 10m customers and almost 200 stores nationwide. Customer behaviour information is collected and analysed by Matalan's customer insight and customer communications team. TDA ...

By by Daniel Farey-Jones / Brand Republic 17-Nov-05

Opinion: Getting the message through - how to improve customer communications

satisfactory service over the phone, and many people would like to see telephone communication of this sort ... , to use a number of methods to provide good customer service. There is no doubt that unsolicited ... , there are times when we all do need to speak to a customer service department, and there is nothing worse than a ...

By Chris Cullen / Brand Republic 08-Sep-08

Mothercare appoints OgilvyOne for customer work

customer communications. ... Initial work due out this autumn will focus on Mothercare's new toddler range, with the rest of the year spent revamping existing customer communications through direct mail campaigns as well as developing a new set of performance criteria. The direct marketing creative is being handled by St Luke ...

By Staff, / Brand Republic 10-Sep-04

WebEx appoints DNX to handle DM and customer communication accounts

its £2.5m European direct marketing and customer communications account.

By Alex Donohue / Brand Republic 22-Mar-07

ITV Sales appoints Publicis' Neaves to customer role

LONDON – ITV has appointed Publicis Dialog's Jeremy Neaves to the role of head of customer ... for Ford, Vauxhall Motors and Renault UK. He will work with ITV's director of customer relationship ... this in an engaging and entertaining way is important and Jeremy's the man to do this." Outgoing head of customer communications Tamsin Denbigh remains involved in the company on a part-time project consultancy basis. If you ...

By Sam Matthews, / Brand Republic 18-Jan-05

Claydon Heeley and Holler win 3 communications task

to work on its customer communications. ... to pitch. The account covers 3's communications to existing customers across all media, with an emphasis ... for its customer communications activity. If you have an opinion on this or any other issue raised ... communications at 3, said: "Claydon Heeley's insight into our business needs was second to none." Mike Welsh ...

By by Daniel Farey-Jones / Brand Republic 26-Jun-06

Former Waitrose marketing director Cull resurfaces at Sky

as its director of customer communications. ... Cull will take responsibility for a range of BSkyB s customer communications initiatives, including Sky s customer magazines, loyalty and recognition programmes, promotional and advocacy activities, and relevant media relations. The new role will support and help communicate BSkyB s continued investment ...

By by Mark Banham / Brand Republic 13-Feb-07

Multichannel marketing and its effects on customer communication

this and are prepared. You can't have a situation where a consumer is waiting 28 days for paper-based communication ... , but if the new Privacy in Electronic Communications directive becomes law, as it is predicted to do in 2003, both ...

Brand Republic 19-Jul-02

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