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Travelodge appoint Datalytics for customer segmentation
to handle its customer segmentation process. ... to understand our customers is vital. Datalytics demonstrated an excellent approach to data segmentation that we ... locations across the UK and serves an estimated 6m customers a year, said it was vital it maintained ...
By by Alex Donohue / Brand Republic 05-Oct-06
Half of customer segmentation surveys go unused
LONDON - Half of the segmentation surveys carried out in the UK end up on the shelf, according ... and success of data segmentation studies. It found that companies are not investing enough money in them ... -one per cent of the sample carried out segmentation research but Incite found only 45% felt the studies ... the segments to be tested using qualitative surveys, desk research and interviews with end users. Sid ...
By Nick Tancock, / Brand Republic 14-Sep-04
Volkswagen in segmented drive for Touareg
and of varying loyalty to the product. In addition, it found showed that the cycle for some customers ... , explained through a direct mail pack, that the new Touareg range makes customer choice even tougher. The art ... brochure or test drive. Georgia Bradley-Grant, account director at Proximity London, said: "The customer ...
By by Daniel Farey-Jones / Brand Republic 26-Jun-06
ComScore adds segmentation to online tracking
of marketing, and over the years ComScore has conducted a great deal of custom segmentation work. ComScore ... ComScore Segment Metrix works by breaking down visitors by: behaviourally defined segments; geo-demographic segments; and proprietary segments defined by clients with the ComScore online panel. ComScore says ...
By Staff / Brand Republic 30-Jul-07
Cookson Precious Metals hires Datalytics for segmentation
LONDON - Cookson Precious Metals has appointed customer insight agency Datalytics to work ... , Spain and the UK, has asked Datalytics to develop a "buying propensity model" to meet customer purchase ... , said the value-based segmentation process Datalytics is undertaking would enable Cookson "to tailor our contact strategies according to where our customers are in their buying cycle and allow us to modify our ...
By by Alex Donohue / Brand Republic 14-Nov-06
Database segmentation to aid Home Service cross-sell
appointing GB Group to refine its customer database. ... to relevant customers. Patrick O'Donnell, data analysis manager at Home Service, said: "While we can be sure ... that GB Group's data will also help Home Service to contact customers without gas with other relevant ...
By Daniel Farey-Jones, / Brand Republic 01-Feb-05
Information Arts launches segmentation tool for self-employed sector
LONDON - Information Arts is launching a segmentation tool called Base to provide organisations ... businesses. Using data from Omni and its own research, Information Arts has created a segmentation ... or in conjunction with other geographical and SIC filters to develop customer profiles for refined targeting ... Research, Market Monitor and Data HQ. Base identifies seven clearly defined segments, each with its own ...
By Nikki Sandison / Brand Republic 22-Jan-09
Wine merchant invests in customer magazine
LONDON - Berry Bros & Rudd, the wine and spirit merchant, is launching a segmented glossy customer ... four times a year. Clarity will channel the expertise of people who work for Berrys to help customers ... Clarity. Our aim is to enhance the customer's experience of the brand by putting wine more into context ...
By Daniel Farey-Jones / Brand Republic 27-May-09
Ikea picks Quant Marketing for customer insight role
LONDON – Ikea has appointed customer loyalty specialist the Quant Marketing Company to provide ... flexible customer segmentation and analysis service, allowing the home furnishing giant to build its relationship with customers by providing relevant and timely information and offers. Quant will also provide Ikea with customer insight to create impact in-store and in marketing communications. The programme ...
By Staff, / Brand Republic 23-Nov-04
Let the customer design your database
As the needs of CRM clients become more complex as they try to get ever closer to their customers ... database systems are a prerequisite to effective customer segmentation. In these cases, it has been ... and phrases as the basis of attitudinal segmentation. All of this customer intelligence needs to find its way ... that there is scope for the database to respond to customers themselves. Data analysis and segmentation can therefore ...
Brand Republic 20-Sep-02
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- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
