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Cadbury's Dairy Milk goes for Fairtrade accreditation
LONDON - Cadbury has announced plans to sell its biggest selling chocolate brand Dairy Milk ... Dairy Milk, which sells 300m bars in the UK and Ireland per year, will be the first mass-market chocolate bar to go Fairtrade. It is thought that the move will result in the tripling of sales for Fairtrade cocoa in Ghana, where Cadbury sources the majority of its beans, helping tens of thousands ...
By Nadia Ghani / Brand Republic 04-Mar-09
Cadbury's awards Fallon Dairy Milk project brief
LONDON - Cadbury's has confirmed it has handed Fallon a project development brief under the Dairy ... that it is working with Fallon on project development for Cadbury Dairy Milk. Fallon is part of the Publicis group ... and creative ads of the year so far. Publicis declined to comment on Fallon s appointment to the Dairy Milk ... including Crunchie, Flake, Time Out and the Milk Tray Range. It recently produced a nationwide campaign ...
By Darren Davidson / Brand Republic 02-Apr-07
Cadbury unveils latest outdoor push for Dairy Milk
LONDON - Cadbury Dairy Milk has adapted its iconic logo for a variety of messages in its latest £5m ... Created by Publicis, the "Time for Cadbury Dairy Milk" campaign aims to remind the British public ... variety of messages written on a partially unwrapped Dairy Milk bar, such as "Cuddling on the sofa ... nationwide and supports the Cadbury Dairy Milk "First Taste, First Love" TV ad. Special 3D poster sites ...
By by Sarah Woods / Brand Republic 10-Oct-06
Cadbury invites ridicule with 'milk' warning on Dairy Milk bars
the warning "contains milk" on bars of Dairy Milk, despite the presence of the name and the logo, which ... . The warning will be made on wrappers in capital letters encased in yellow boxes saying "Contains: Milk". Cadbury is also introducing a warning on bars of Dairy Milk Whole Nut, saying "Contains: Nuts, milk ... ." Cadbury's move is not unprecedented, after Tesco put labels on milk cartons saying they contained milk ...
By Darren Davidson / Brand Republic 12-Jan-09
BR Video: Dairy Milk ads more memorable than rival Galaxy
LONDON - The public is divided over which chocolate tastes better, but Cadbury Dairy Milk has ... -fareast-language:#0400; mso-bidi-language:#0400;} Cadbury's flagship Dairy Milk brand has lost market share ... to the streets we found that Cadbury's Dairy Milk ads have lasted longer in the public's memories than Galaxy ... of the 'gorilla' ad, which was created by Fallon. Vote in our Cadbury Dairy Milk versus Galaxy poll here ...
By Nikki Sandison and Jacquie Bowser / Brand Republic 26-Sep-08
Cadbury Dairy Milk launches 'dancing eyebrows' TV ad
LONDON - Cadbury Dairy Milk has unveiled the follow-up ad campaign to the 'Gorilla' and 'Airport
By Darren Davidson / Brand Republic 23-Jan-09
Love at first bite in new Cadbury Dairy Milk ad campaign
LONDON – Cadbury is launching a new ad campaign for Dairy Milk that aims to tug at the heart ... Dairy Milk. As she eats the chocolate she falls in love for the first time. The following scenes cut ... little piece of his Cadbury Dairy Milk. Simon Baldry, managing director of Cadbury Trebor Bassett, said: "Cadbury Dairy Milk is an iconic brand that has been the nation's favourite chocolate taste ...
By by Sarah Woods / Brand Republic 15-Mar-06
Cadbury looks to airports for 'gorilla' follow-up
LONDON - Cadbury has revealed its much-anticipated follow-up to the 'gorilla' Dairy Milk ad, called ... gorilla and Cadbury Dairy Milk itself, it s designed to put a smile on viewers faces. All ...
By Darren Davidson / Brand Republic 25-Mar-08
Cadbury aims to end KitKat's reign as UK's favourite bar
LONDON – Cadbury is set to launch a rival to KitKat, called Dairy Milk Wafer, in an attempt ... The chocolate bar will be launched next month, marketed under the popular Dairy Milk brand. Mike Tipping, head of customer relations at Cadbury Trebor Bassett, said Dairy Milk Wafer would sell for 39p ... of our Dairy Milk brand as an opportunity to target consumers in the early morning, when they are more ...
By Sam Matthews, / Brand Republic 20-Jul-04
Cadbury launches Las Vegas text-to-win campaign
LONDON - Cadbury Dairy Milk has launched a text-to-win, on-pack promotion offering participants ... The campaign, which runs until March 2008, was devised by marketing communications agency Elvis. It invites Cadbury Dairy Milk buyers to text the last four digits from the barcode on product wrappers. The winners, who will be chosen at random by a draw engine provided by mobile marketing company Sponge ...
By Alex Donohue / Brand Republic 14-Sep-07
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