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New tool claims to be able to identify next meerkat-style success
The tool is called AdSpark and has been designed by the research agency Conquest to spot the next advertisement that will create "brand contagion", in the way that the meerkat has for Comparethemarket.com. The survey is completed online and can be sent out to a selected research panel or some ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Internet brands dominate thought leadership index
The index, which first launched in 2007, and polls around 1,000 chief executives, permanent secretaries in Whitehall and media and public sector leaders via Populus' Opinion Former Network. It is compiled by consultancy TLG . This year sees three digital brands enter the top ten, joining last year ...
By James Quilter / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
of head of digital and direct. ... at FullSix working on digital, direct and e-CRM campaigns for clients including Hertz and Reckitt Benckiser ... digital and direct business offering; his in-depth knowledge of the market place and extensive experience will give our clients access to a breadth of expertise across both direct and digital marketing." Haygarth ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Free guide helps brands navigate legal side of social networks
social networks. Reed Smith is also launching what it has dubbed a "digital media task force ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Digital Marketing Group hit by profits drop
LONDON - Six-month pre-tax profits at Digital Marketing Group have fallen by 31% year on year ... DMG, which is led by former Euro RSCG chief executive Ben Langdon, said it has experienced a tough trading environment but anticipates benefiting from increasing client spend on digital marketing in 2010 ... - Digital Marketing Group hopeful after dull half-year ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Ex-Digitas chief executive Rutherford takes chairman role at Volume
LONDON - Alan Rutherford, who stepped down as global chief executive of digital network Digitas ... : "Understanding the role that digital plays, how to execute digital solutions, plus real-time tracking, intelligent reporting and digital interaction are key. "Volume is world class in this area and the team has ...
By Staff / Brand Republic 23-Nov-09
MotoGP sports body strikes deal to boost website's commercial opportunities
LONDON - Digital sport and entertainment specialist Perform has signed a three-year deal with FIM ... significant commercial returns from FIM's digital content rights through advertising, sponsorship ...
By Jacquie Bowser / Brand Republic 23-Nov-09
ITV chairman considers pay-TV model for digital channels
's spin-off digital channels ITV2, ITV3 and ITV4, according to newspaper reports.
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Channel 4's online remit formalised in Digital Economy Bill
LONDON - Channel 4 will be required to produce high-quality digital content as part of its public ... The bill updates the terms of Channel 4's remit, which only covers its linear television content, and none of its other activities. While the bill stops short of outlining a quota of digital content ... . Channel 4 outlined a massive investment in digital in March 2008 under outgoing chief executive Andy ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
BBH chief speaks on localised global campaigns
LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global ... staged by mergers and acquisition advisers Results International covering emerging markets and digital ... globally integrated campaigns, Sherwood said he did not think the rise of digital platforms would ... to spread the idea across the globe." Part of the challenge lies in variations in digital media consumption ...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
