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New tool claims to be able to identify next meerkat-style success
research tools are blunt instruments when it comes to contagious, emotional response and sometimes miss ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
of head of digital and direct. ... at FullSix working on digital, direct and e-CRM campaigns for clients including Hertz and Reckitt Benckiser ... digital and direct business offering; his in-depth knowledge of the market place and extensive experience will give our clients access to a breadth of expertise across both direct and digital marketing." Haygarth ...
By Jacquie Bowser / Brand Republic 23-Nov-09
ITV chairman considers pay-TV model for digital channels
at the direction in which he is preparing to take ITV. The Mail on Sunday quoted unnamed City sources as saying ... to be unaffected. The Sunday Times also covered the pay-TV shift, but more tentatively, saying Norman is expected to look again at plans to take ITV back into the pay-TV world. The newspaper also reported ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Shop Direct plans franchise deal to bring Woolworths back from the dead
report in The Times , as the original brand is set to be revived by Shop Direct in the form of 200 franchise stores. In June Shop Direct, which owns the Great Universal and Kays catalogues, bought ... Woolworths store development manager Andy Latham. The launch of Alworths drew attention from Shop Direct ...
By James Quilter / Brand Republic 23-Nov-09
Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA
Cole's L'Oreal TV ad, which launched on 9 October, features the Girls Aloud singer praising the Elvive Full Restore 5 shampoo and conditioner range. She says: "My hair feels stronger, full of life ... herself. Daisy Goodwin, a television producer and occasional Sunday Times columnists, was among those ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Channel 4's online remit formalised in Digital Economy Bill
The bill updates the terms of Channel 4's remit, which only covers its linear television content, and none of its other activities. While the bill stops short of outlining a quota of digital content, it will require the broadcaster to publish an annual statement of content policy, outlining how it will fulfil its ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
I-Level creates new apps and gaming role
The agency said the new role, which will see Newton reporting to i-level managing director Mark Creighton, is in response to the evolution of gaming, apps and other platforms. It runs across the agency ... retains responsibilities as account director on WWF and LoveFilm. Speaking about the new role Mark ...
By James Quilter / Brand Republic 20-Nov-09
Ignite MD Eric Fuller to depart under IPC restructure
said the restructure does not change Webster's direct responsibility for IPC Advertising, which she ... redundant. The company would only say that "Eric's departure at the end of the year is of a direct result ... , which becomes the men's division headed by managing director Paul Williams. TX, which houses TV ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Jouning named publisher of Condé Nast Digital Britain
In this new role, Jouning will have responsibility for the entire commercial side of Cond Nast's digital business in the UK. The appointment will take effect from 1 January 2010. Prior to launching ... director of GQ and sponsorship manager for Sky TV. Nicholas Coleridge, managing director of Cond Nast ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Sony's fantasy festival hooks 13,000 Last.fm users at launch
was created by Altogether Digital and OMD International was responsible for the partnership with Last.fm. ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
