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Emerging markets lead adspend recovery
LONDON - Emerging markets toughed out the global advertising downturn with far more success than ... % in developed markets. However, spending in China, Hong Kong, Indonesia, Malaysia, Singapore, South Africa ... rather than Western marketers feeding the growth. "If China were to continue growing at its present ... by the end of the decade," Ian Garland, managing director of product marketing and development for Nielsen ...
By Jennifer Whitehead, / Brand Republic 31-May-02
Emerging markets lift Coca-Cola sales
Growth in emerging markets has helped Coca-Cola maintain sales and offset sluggish growth in key ... LONDON (Brand Republic) - Growth in emerging markets has helped Coca-Cola maintain sales and offset sluggish growth in key markets whilst matching many analysts’ expectations. The soft ... that it will spend as much as 500m ( 347.08m) more than originally planned on marketing. This will include a series ...
By Anna Clarke / Brand Republic 29-Mar-01
Emerging markets fuel growth for WPP
.5% in the first five months of 2008, according to a trading update, which saw strong growth in emerging markets
By Jacquie Bowser / Brand Republic 24-Jun-08
Tapping into emerging markets through effective communications
Filmed predominantly at Marketing's Emerging Markets summit, this video features speakers from ... Emerging Markets and PRWeek 's Global Communciations conferences. It also offers insights from Christian ... hear what consitutes an emerging market, what opportunities exist and some key pointers that will help ... -fareast-language:#0400; mso-bidi-language:#0400;} Emerging markets video . ...
By SpeakersChannel.tv / Brand Republic 29-Apr-09
Emerging markets sees ZenithOptimedia raise adspend forecast
LONDON - Emerging markets Brazil, Russia, India and China are forecast to report booming growth ... The buoyant ad marketing in emerging economies has seen media buying agency ZenithOptimedia raise ... said that as well as the growth of advertising in emerging markets, the rise of the internet ... and the pan-Arabic market is also expected to rise, contributing $656m to global adspend, almost the same ...
By by Jennifer Whitehead / Brand Republic 24-Oct-05
Emerging markets boost global TV adspend
LONDON - Next year's Beijing Olympics will give the global TV advertising market a much needed ... will increase marketing spend by 30%, a rate nine times faster than the rest of the advertising media ...
By Ben Bold / Brand Republic 01-Oct-07
WPP completes trio of emerging markets acquisitions
portfolio of online and mobile games. It follows the acquisition of a 51% stake in an Argentine marketing ... -based marketing communications agency Scangroup earlier this month. Scangroup employs 300 people and has offices ...
By Staff / Brand Republic 21-Aug-08
Ipsos turnover rises 18.7% as emerging markets spur growth
performances in emerging markets including Asia Pacific, which countered slow growth in Europe. ... The market research giant reported the strongest growth in Latin America, up 36.4% to €69.4m ... -year results. The UK market was said to have "strong performances" although Europe recorded relatively low ... . Ipsos' opinion and social research division saw the highest growth of 46% and marketing research ...
By by Sam Matthews / Brand Republic 20-Feb-06
Wolff Olins tips emerging markets brands to go global
emerging markets which it predicts will be the next Coca-Cola or Starbucks. It argues that the days when dominance in the US market makes a brand global are numbered. Melanie McShane, a strategist ... from emerging markets by 2015. Western consumer brands are reacting by trying to acquire local brands ...
By Rachael Gallagher / Brand Republic 20-Jul-09
Publicis banks on digital and emerging markets to weather 2009 storm
heavily in digital and emerging markets, two areas that would show growth in 2009, should mean ... had expected in spite of the turmoil in world markets. Maurice Levy, chairman and CEO of Publicis ...
By Staff / Brand Republic 28-Oct-08
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