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DMA environment campaign boosted by Haymarket

its weight behind the DMA's environmental drive to help increase awareness of the activity. ... The DMA is working with global environment group Planet Ark to publicise the efforts of the industry to ensure that direct marketing materials are recycled. The campaign features former tennis ace Pat Cash, co founder of the organisation, who is dressed as a postman in the print ads. The headline ...

By Staff, / Brand Republic 01-Dec-03

BP embraces environment in brand revamp

with environmental credentials. ... LONDON (Brand Republic) – BP is using its new image, unveiled yesterday (July 26), to reposition itself as a global retailer with environmental credentials. BP’s revamped sunburst logo will be added to all 28,000 forecourts and retail outlets within four years, including the company’s new BP Connect ...

By Camilla Palmer / Brand Republic 25-Jul-00

Environment Agency hires Corporate Edge for branding

LONDON - The Environment Agency, which is dedicated to protecting and improving the environment ... around brand position and awareness. The Environment Agency is looking for Corporate Edge to create a ... . The awareness-raising element of the brief will focus on the issues the Environment Agency feels passionately ... in the environmental field. Corporate Edge will look at the way the organisation positions itself internally ...

By Staff, / Brand Republic 16-Jul-03

Direct marketing falls short on environment performance

environmental policies, with only 24% of the UK's top 200 printing firms having recognised environmental ... to environmental standards. David Milliband, secretary of state for environment, food and rural affairs, has ... The report said little effort was being made by companies to secure environmental accreditations, with just 24% of the UK s top 200 printing firms registered to ISO14001, the environmental management ...

By Alex Donohue / Brand Republic 24-Apr-07

Shell takes environment TV ads campaign online

the company as environmentally conscientious, online using streaming technology. ... The ads, through J Walter Thompson, shows how Shell employees are motivated to improve the environment and find solutions to help the company sustain this work. The online drive, through Proximity London, sees the ads streamed online across a number of business websites including International Herald ...

By Claire Billings, / Brand Republic 23-Jan-03

DMA tackles environment issues at inaugural forum

LONDON – The Direct Marketing Association is to stage its first environmental forum, which ... The one-day event, which takes place in Bristol on June 28, will also cover environmental legal ... business practices. It also includes a panel debate posing the question, "Will environmental legislation kill direct marketing or will direct marketing kill the environment?". This is the latest attempt ...

By Joe Lepper, / Brand Republic 09-Jun-04

Guardian.co.uk appoints editor for environment site

of the its environment website. ... in environmental journalism -- it was the first newspaper to create a regular environment section and the first to introduce ethical living pages. Last month, the environment website attracted more than 1m unique users ... Aldred, said his task was to develop the Guardian s environment website into the top source of green news ...

By Staff / Brand Republic 03-Apr-08

Unpersonalised direct mail seen as worse for the environment

LONDON - Unpersonalised direct mail is more likely to be seen as harmful to the environment than ... for the environment, compared with 20% of people holding the same opinion for personalised direct mail. It also ... and the brands they use, if it helps the environment. 95% said they are prepared to change brands to a more environmentally friendly one and 63% said they are prepared to pay an extra 10 on each flight to offset against ...

By Staff / Brand Republic 17-Nov-08

DMA poll finds 90% care about the environment

on the environment, but the financial services sector returned a low interest in environmental measures, according ... the environment was very important to business, with 45% stating it was important. However, 10% of respondents said the environment was of no importance to their business, with the figure rising to 40% in the mobile marketing industry, which the DMA said could be because it is viewed as a more environmentally ...

By Alex Donohue / Brand Republic 31-May-07

BNFL's 'environment is in safe hands' Sellafield ad pulled

LONDON - British Nuclear Fuels has been forced to withdraw a press ad that claimed the environment ... , and environmental monitoring. A resident from Cumbria challenged the claim that the environment was in safe hands ... of the environment is in safe hands". The copy, for Sellafield Management and Operations Services, referred ... to the environment. The Advertising Standards Authority accepted that the ad was intended to promote the clean ...

By Maja Pawinska, / Brand Republic 29-Oct-03

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