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EmpireDirect.co.uk launches first direct push
LONDON - Online electrical retailer EmpireDirect.co.uk is launching its first direct marketing push ... direct marketing was an easy one for us as it is a great way to get a personalised message to our ... campaign follows the firm's first TV advertising, which took place last September. If you have ...
By by Joe Lepper / Brand Republic 10-Nov-05
UK shop wins first direct Grand Prix
CANNES - London agency Harrison Troughton Wunderman has won the first direct marketing Grand Prix ... , which the 25-strong jury whittled down to select the award's first Lions Direct Grand Prix. Thirteen ... The agency won the Lions Direct for a mailing campaign for the AA called "hitchhiker", which was in support of firm's breakdown service. The UK did well in the first event. As well as winning the Grand ...
By Staff, / Brand Republic 24-Jun-02
Douwe Egberts launches first direct marketing drive
LONDON - Tea and coffee brand Douwe Egberts is to mark its 250th anniversary with its first direct
By Staff, / Brand Republic 11-Dec-03
First Direct readies Wap and iTV banking services
First Direct, the telephone banking subsidiary HSBC, has unveiled a range of competitively ... LONDON (Brand Republic) – First Direct, the telephone banking subsidiary HSBC, has unveiled a ... to 6 %. First Direct is also launching a new credit card designed for internet shopping, with a balance transfer rate of 4.9% which increases to 10.9% after six months. First Direct launched its ...
By Claire Billings / Brand Republic 19-Jul-00
Craik Jones wins DMA Grand Prix for First Direct mailer
felt mailer for First Direct. ... mail and over-egged pieces. With First Direct's piece, you get it, hold onto it and reach out to it --a ... for The Glenmorangie Company; Media - Consumer Direct Mail (low volume) for First Direct; and Strategy - Launches ... . Craik Jones' three other golds were for: Media - Business Direct Mail (high volume) for Virgin Trains ...
By by Daniel Farey-Jones / Brand Republic 06-Dec-06
Tourism Ireland unveils first push since Entire win
LONDON - Tourism Ireland is to launch its first direct marketing campaign since Entire ... prospects via cold direct mail and email. Cold data has been selected according to criteria that match ... and direct mail activity will go out from this week. Ian Bates, creative director of Entire, said ... this thought and presents it in a somewhat humorous but ultimately direct visual style." Tourism Ireland ...
By Staff, / Brand Republic 08-Sep-04
PEP Legal Services launches first DRTV drive
LONDON - PEP Legal Services, the independent will-writing firm, is launching its first direct ... -writing service and integrate television with our proven direct mail activity to generate cost-effective leads ...
By Staff, / Brand Republic 28-Jul-03
WaterAid seeks donors through first DRTV campaign
in the world, has launched its first direct response television advertising. ... The ad was created by Watson Phillips Norman and breaks this week. The first half of the spot shows how the poorest communities in Asia and Africa are forced to drink polluted water and explains that a child dies from a water-related illness every 15 seconds. In the second half of the ad, children ...
By Jennifer Whitehead, / Brand Republic 08-Jan-04
Interflora in mail and SMS drive for first DM push
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever ... The campaign, comprising direct mail and SMS activity, has been created by WWAV Rapp Collins Leeds. The agency has already segmented Interflora's customer database into key customer groups based on recency ... merits of direct mail and SMS. If you have an opinion on this or any other issue raised on Brand ...
By Daniel Farey-Jones, / Brand Republic 17-Dec-04
Claydon Heeley picks up PG DCaf direct account
LONDON - Unilever Bestfoods has appointed Claydon Heeley Jones Mason to handle the first direct ... Claydon Heeley has been tasked to develop a national direct mail campaign to drive trial and raise awareness of the brand. The agency has previous experience with the PG Tips direct account and worked ... direct marketing account earlier this month after a pitch conducted through the AAR. If you have ...
By Jules Grant, / Brand Republic 17-Sep-04
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