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Obesity predicted to fall despite 'toxic food' marketing
according to new research, although its author believes marketers could be doing more to help combat ... to see an end to the marketing of toxic products and to marketing junk food on programmes children watch ... reason for the increase in obesity but said the restrictions on advertising to children and food labelling had been successful in halting its rise. However he still believes marketers and regulators need ...
By James Quilter / Brand Republic 03-Nov-09
Jamie Oliver partners with Match.com to create food-lovers dating website
on the chef's website that helps food lovers find a partner. ... -ups a chance to win a meal for two at Jamie's Italian Kitchen. Karl Gregory, marketing director ... functionality to help in their quest for love. Oliver said: "I've always found food to be a really powerful way of bringing people together and I thought it would be great if we could get people who loved food ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Wall's sausages under food labelling spotlight
The food brand is the latest to be investigated by The Sunday Telegraph as part of the newspaper's ongoing campaign for more clarity in food labelling about where produce comes from. The newspaper points out supermarkets and manufacturers do not have to say where processed food comes from. Wall ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
LinkedIn rival Xing reports revenue growth but declining profits
profits to 340,000. Xing is the sector leader in its home markets of Germany, Austria and Switzerland, where it has 3.6 million members. The company said its membership outside these markets has grown ...
By Daniel Farey-Jones / Brand Republic 12-Nov-09
Findus boosts marketing team with new hire
LONDON - Frozen foods giant Findus has hired Nick Jackson to the new role of consumer development ... agencies Findus is Europe's largest frozen food and seafood companies with a 1.1 billion turnover ...
By Staff / Brand Republic 16-Nov-09
IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson
LONDON - Online advertising will continue to enjoy further growth in the future, powered by mobile ... , also pointing to growth of 199% for online video advertising. Another reason for believing in the continued upward thrust in the online advertising market is the potential of the display advertising sector ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
BR Ballot: Pret needs to rethink its marketing
LONDON - Pret A Manager should revamp its marketing and packaging, Brand Republic readers voted ... A Manager needs either a new marketing campaign (50%) to restore its image or revamp its packaging (25%). The sandwich chain came under fire over its food labelling stance for the second time in a ... -free, fresh, natural ingredients". Comments from Twitter: Should Pret a Manger change its marketing strategy ...
By Staff / Brand Republic 06-Nov-09
Mobile market's quiet brand breaks global ad drive
LONDON - HTC, the smartphone brand recently overtaken by Apple, is joining the mobile marketing ... The previously low-profile Taiwanese company has ramped up its marketing investment in order ... airing in the Liverpool - Manchester United match today on Sky Sports 1. HTC's best-performing market ... smartphone market has grown to 6% and its revenues were $4.6 billion last year. It was the third ...
By Daniel Farey-Jones / Brand Republic 25-Oct-09
BR Video: Consumers downplay influence of food and drink ads
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest ... Our interviews with members of the public about how advertising influences their food and drink ... that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food ... equipment and seeds, encouraging both teachers and children to grow their own food. The campaign included ...
By Susan Billinge / Brand Republic 11-Nov-09
Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media
in advertising, digital, marketing and media. ... appointed head of European marketing at global food company McCormick , which owns Schwartz spices. Ward ... as group marketing and new business director. Mead will be responsible for marketing and new business ... Caroline Taylor as group marketing director, the first of three new hires planned by managing director ...
By Joe Gill / Brand Republic 30-Oct-09
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