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Ford abandons Daewoo deal
Ford Motor Company has pulled out of talks with Korea’s Daewoo Motor, admitting it could not reach ... LONDON (Brand Republic) – Ford Motor Company has pulled out of talks with Korea’s Daewoo Motor, admitting it could not reach a deal that would be in the interests of both parties. Ford beat off competition from General Motors and Daimler Chrysler in June when it made a non-binding offer of 6.9bn ...
Brand Republic 15-Sep-00
Ford names global marketing chief
Ford has named Jan Klug, the woman behind the launch of the Ford Focus, as its new vice ... LONDON (Brand Republic) - Ford has named Jan Klug, the woman behind the launch of the Ford Focus, as its new vice-president of global marketing. Since joining as marketing communications manager in 1998, Klug has been responsible for a number of campaigns including the launch of the Focus and the “no ...
Brand Republic 02-Mar-01
Agencies must adapt to keep Ford business
LONDON - Traditional advertising agencies will need "very different skill sets" if Ford is still ... Speaking in the closing minutes of the Marketing Society Conference, Ian McAllister CBE, chairman and managing director of Ford UK, predicted that more of his company's spend would go on "direct, tailored communications". He said that consumers would increasingly turn to digital media which allowed them ...
By Mike Hewitt, / Brand Republic 21-Nov-01
Omnicom acquires Ford Motor Group's Beanstalk agency
LONDON – Brand licensing agency The Beanstalk, formerly owned by the Ford Motor Group, has been ... to represent many of Ford's key brands. Thomas Harrison, chairman and CEO of the Diversified Agency Services ... 100 staff. Clients include AT T, Harley Davidson, Ford, The Stanley Works, Mary-Kate and Ashley ...
By by Julia Pearlman / Brand Republic 21-Oct-05
Classic FM lands £1m Ford sponsorship
LONDON - GCap Media's Classic FM is partnering Ford Galaxy to launch a children's story hour on a ... Ford will benefit from exposure during the 4-5pm slot, which will be branded Ford Galaxy ... and the Ford Galaxy website. Online activity will support the launch, with a Ford Galaxy microsite set ... , advertising and sponsorship manager for Ford of Britain, said: The series relates the relaxed feelings from ...
By Charlie McCathie / Brand Republic 12-Jun-07
JWT appoints worldwide creative director for Ford
creative director on WPP Group's biggest client, the Ford Motor Company. ... the role of executive creative director of the Detroit office, where the Ford account is based globally. Michael O'Malley, president of JWT Detroit, said: "A world-class client like Ford deserves a world ... ." Ford has advertised its cars with some striking imagery, including the ad for the Puma model starring ...
By Staff, / Brand Republic 19-Dec-02
Ford to revive Aston Martin DB5
LONDON - Ford is expected to revive the image of the Aston Martin DB5 -- the sports car which shot ... site at Ford's Land Rover headquarters in Warwickshire. Although no date has yet been set for the launch of the new Aston Martin it will coincide with the launch of a new Ford -- the GT40 sports car -- which is being built to celebrate Ford's 100th anniversary in 2003. Aston Martin's Vanquish ...
By Claire Billings, / Brand Republic 26-Feb-02
Ford U-turns on advertising in gay publications
LONDON - Ford has said it will run advertising for all of its brands in gay publications ... Ford has issued a letter to several gay, lesbian and human rights groups, which it also posted on its website, detailing its decision to advertise all eight of Ford's vehicle brands to "important audiences". "It is my hope that this will remove any ambiguity about Ford's desire to advertise to all ...
By by Staff / Brand Republic 15-Dec-05
Ford restructures global PR amid market pressure
DEARBORN, MI - Faced with continued bad press and falling stock prices, Ford Motor Company has ... -president of North American marketing and Vella became Ford's sole PR chief as vice-president of public affairs ... , Ford automotive operations public affairs, with six direct reports encompassing marketing ... -president of communications and public affairs for Ford of Europe; and Stuart Dyble, director of communications and public ...
By Michael Davis, / Brand Republic 30-Sep-02
Heat Radio reveals Ford as first advertiser
LONDON - Emap Advertising has signed Ford as the first of only five brands to partner with its Heat ... for each advertiser. Ford will partner the weekday morning 9am to 12pm show, which provides ... .heatworld.com , was negotiated by Ford s media agency of record, MindShare. Karen Stacey, Emap Advertising s director ... it becomes increasingly more important to innovate in product and content. Ford is a great brand ...
By Darren Davidson / Brand Republic 19-Sep-07
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- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
