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EDF 'green' ad accused of blinding viewers with science
LONDON - EDF Energy has been accused of blinding viewers with science with its green advertising ... Planet, challenged whether the ad misleadingly implied that EDF Energy was a "green" energy supplier ... electricity was supplied by renewable energy. The Advertising Standards Authority did not uphold any ... to be misled. The ASA also rejected the complaints that EDF was claiming to be a "green" energy supplier ...
By Nikki Sandison / Brand Republic 04-Jun-08
Public distrustful of green claims in advertising
and companies who claim to be green in their ad campaigns, according to research. ... to give credibility to companies green claims. Companies that meet the scheme s standards will be able ...
By Darren Davidson / Brand Republic 14-Sep-07
Advertisers warned over cliched green images
LONDON - Polar bears, melting ice caps and flowers are among the images advertisers use most ... Planners at the agency claim that the five most over-used green images in mainstream advertising ... with green fields. Brands that have used the polar bears image include Ariel, HSBC, Philips and Ben Jerry ... of exotic animal species, while Eon, B Q and Anchor Butter have opted for the blue skies with green fields ...
By Nikki Sandison / Brand Republic 14-Mar-08
Kiss FM and Benjys link up for summer parks promotion
of the radio station's 'Kiss in the Green' advertising and London park marketing activity.
By Sam Matthews, / Brand Republic 26-Jul-04
ASA rules majority of 'green' claims are justified
LONDON - The vast majority (94%) of ads that make environmental claims comply with advertising ... by the watchdog to prevent consumers from being duped by 'green' claims in advertising, and was prompted by a ... identified, those advertisers were contacted and an assurance sought that they would not run the ads again ... , ambiguity or omission. "The ASA will continue to listen to consumers and work closely with advertisers ...
By Ben Bold / Brand Republic 27-Oct-08
Peta Buscombe to lead Green Awards judging panel
LONDON - Baroness Peta Buscombe, chief executive of the Advertising Association, will lead ... and art industries. Since 2006 she has held directorships including the ASA's Advertising Standards board ... communications barriers -- it is our specialty. "The Green Awards demonstrate the industry's commitment ... for Corporate Social Responsibility and since 2006 non-executive director of Three Valleys Water. The Green ...
By Staff / Brand Republic 29-Aug-08
Watchdog set to rule on Virgin Trains green claims
LONDON - The Advertising Standards Authority is to investigate claims made in a Virgin Trains ad ... inflated its passenger numbers to manipulate its green credentials and failed to disclose whether ...
By Darren Davidson / Brand Republic 08-May-07
Volvo promotes green gas with direct push
LONDON - Volvo UK is using an integrated drive involving advertising and direct marketing ... compared with a petrol engine." The campaign will also include consumer press advertising targeting ...
By Jennifer Whitehead, / Brand Republic 11-Nov-02
Ad watchdog prepares for clampdown on greenwash advertising
LONDON - The Committee of Advertising Practice is preparing to tighten regulations about green ... neutral", "wholly sustainable" or "low emission", which companies use to boost about their green credentials. The move comes after the Advertising Standards Authority (ASA) recently upheld complaints about companies including Shell , Fiat and British Gas . The Committee of Advertising Practice ...
By Darren Davidson / Brand Republic 03-Feb-09
Green eyes up CSA and Pearl & Dean as part of UCI deal
LONDON - Former Carlton Communications chairman Michael Green is to bid for the Carlton Screen ... Green is understood to have approached financier Guy Hands about a joint bid for the 330-screen UCI business. According to reports, Green will try to buy Carlton Screen Advertising, the cinema ... create a monoply business with Green controlling all cinema advertising in the UK. News of Green's bid ...
By Jules Grant, / Brand Republic 24-May-04
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