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Green issues, sports and Honda combine on Brandrepublic.tv
LONDON - Green marketing, sports sponsorship and Honda come together in the latest show from BR ... green marketing ideas with the growing area of sports sponsorship. There is even a look at footage of the team s new racing cars, as well. As the latest F1 season gets underway, David Butler, marketing ... and the importance of marketing to F1. To add your views on the show, or say what you want to see in upcoming ...
By Staff / Brand Republic 19-Mar-08
Marketing Direct's profiting from green DM on-demand conference
-demand conference on green direct marketing. ... SpeakersChannel.tv videos feature presentations and backstage interviews with top industry speakers. This on-demand conference features a series of presentations, roundtable discussions and interviews which reveal how you can profit from "greening" your direct marketing. ...
By SpeakersChannel.tv / Brand Republic 19-Feb-09
Satellite rebrands as Green to highlight environmental credentials
LONDON - Satellite, the green marketing agency behind the Green Awards, is to change its name ... Clerkenwell-based Green will continue to focus on communications consultation for brands wanting ... including Kellogg, Asda, British Gas New Energy and IFAW. However, it is the Green Awards , which recognise best practice and creativity in green communications, for which it is best known. Iain Patton ...
By Staff / Brand Republic 09-Dec-08
Public distrustful of green claims in advertising
LONDON - The general public is becoming increasingly sceptical about ethical marketing ... to give credibility to companies green claims. Companies that meet the scheme s standards will be able to display the SEE Companies logo on packaging and marketing materials. Michael Solomon, founder ...
By Darren Davidson / Brand Republic 14-Sep-07
Loyalty schemes urged to embrace green initiatives
, managing director of Razor s Edge, said: Green marketing is rapidly becoming a major issue of concern ... at the retail reward schemes of 27 companies in six countries. It found that only Tesco s Green Clubcard ... predicts more retailers will start integrating green points-based incentives into their loyalty schemes ...
By Alex Donohue / Brand Republic 08-Jan-08
M&S names marketing chief as Green bid gathers pace
LONDON - Steven Sharp has today been confirmed as the new head of marketing, store development ... to be worth. Sharp, a former group marketing director at Green's Arcadia, was brought into M&S last week ... Alice Avis, director of marketing for the last two years, is still at the company but a spokeswoman said she was "considering her options", as first tipped by Marketing last week. The news came ...
By Rachel Barnes, / Brand Republic 09-Jun-04
Asda plans marketing push to back green packaging scheme
LONDON - Asda is planning a marketing drive in the lead up to the May launch of its Green Rollbacks ... product lines for customers. It is not yet clear what specific form of marketing activity Asda will use ... environmentally friendly, with a view to including them in the Green Rollbacks scheme. These include Asda ... bottles. Andy Bond, chief executive of Asda, said: Going green should reduce the cost of living ...
By Alex Donohue / Brand Republic 01-Feb-08
Packaging Media unveils holiday promo for Green's mix
Green's and travel company Transun, with the cake company offering a competition to win trips to Lapland ... source of revenue. Green's has the rights to a range of licensed characters including Dora ... can get discounted holidays to Lapland through the Green's packaging. Anne-Marie Porter, Green's marketing manager, said: "It's important for us to maximise interest in our brand in the busy pre ...
By by Beth McLoughlin / Brand Republic 03-Nov-06
Investors talk of ousting Carlton's Green
LONDON - Disgruntled investors, who blame Carlton Communications chairman Michael Green ... In a report at the weekend, institutional investors were talking of approaching non-executive members of the Carlton board in an effort to remove Green if the situation does not improve in the next ... to dominate the UK pay-TV market. Carlton and Granada also moved last week to dampen speculation ...
By Staff, / Brand Republic 29-Oct-01
Barclaycard develops green credit card
The move comes in response to rising customer demand for products that make it easier to be green ... they could do to help the environment. Elizabeth Chambers, Barclaycard chief marketing officer, said: We ... , donate to green causes, and give incentives to buy green products. We think this product will have strong ...
By Nikki Sandison / Brand Republic 18-Apr-07
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