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Innocent tackles food with Veg Pots
LONDON - Innocent is expanding into food with the launch of Innocent Veg Pots, a range of four ... . Innocent Veg Pots will come in a variety of flavours from Tuscan bean stew to Thai coconut curry, all ... by three friends in 1999, Innocent has taken a 70% share of the UK smoothie market, turning over 100m in the UK and Europe. With Innocent Veg Pots it is now making a grab for the office lunch market ...
By Dan Leahul / Brand Republic 08-Sep-08
Innocent scraps Fruitstock for welly wanging
LONDON - Innocent will stage a series of village fetes this summer to promote its pure fruit ... was previously Innocent s main summer event, the free music festival had been running for four years, raising 32 ... , giving Innocent a nationwide presence and reinforcing its environmentally-friendly image, but they will be a more modest and low-key affair than the festival. Innocent hopes to appease Fruitstock fans ...
By Charlie McCathie / Brand Republic 26-Apr-07
Innocent sells minority stake to Coca-Cola
LONDON - Innocent, the ethical, healthy smoothie brand, has sold a £30m stake in its company ... The controversial move, which has some people questioning Innocent's claims to be ethical, amounts to between 10 and 20% of the company. In a statement, the three founders of Innocent, who still run ... the deal would help Innocent learn from the market leaders, as well as helping them "get innocent out ...
By Sarah Crawley-Boevey / Brand Republic 06-Apr-09
CafeDirect and Innocent among top ethical companies
LONDON - Fairtrade coffee brand CafeDirect and smoothie company Innocent are among the most ethical ... for recognition, including coffee company CafeDirect and UK fresh drinks producer Innocent, which was mentioned ...
By Maja Pawinska, / Brand Republic 10-Nov-03
Innocent looks to Cereal Partners for marketing director
LONDON - Innocent Drinks has poached Gareth Helm, Cereal Partners' head of brands, to be its new ... and Cheerios and also promoted whole grains across the breakfast cereal portfolio. Innocent Drinks ... and Innocent's in-house creative team. It will involve national press, TV and below-the-line activity. The TV ad will star Innocent Drink's creative director Dan Germain, who will be shown explaining ...
By by Joanne Payne / Brand Republic 18-Dec-06
Innocent tasks Albion with launch campaign for children's smoothies
LONDON - Smoothie brand Innocent Drinks has appointed Albion to work on launch communications ... The agency, which has worked on the main Innocent brand in the past, has been appointed in a ... with an advertising campaign. Fallon will continue to have a project-based relationship with Innocent and did ... to kids with a product as nice as this is as good as it gets." Innocent recently unveiled its first ...
By by Jennifer Whitehead / Brand Republic 07-Apr-05
EMI label Innocent to debut boyband in Habbo Hotel
LONDON - EMI label Innocent is to unveil its latest boyband, 365, through online community Habbo ... Innocent, part of EMI's Angel Music Group, said all five members of 365, who release their debut single 'One Touch' on November 13, would be chatting online with fans via Habbo Hotel where users can choose avatars, chat, hang out and play games in the virtual world. Mike Dowuona, digital media ...
By by Alex Donohue / Brand Republic 09-Nov-06
Albion wins creative brief for Innocent summer festival
LONDON – Albion has been appointed to create a press and online campaign for Innocent Smoothies ... attracted 100,000 people, but with increased publicity Innocent is expecting around 125,000 this year. Seperately, Innocent Smoothies is launching its first nationwide television campaign focusing on the one ... in a park. Richard Reed, co-founder of Innocent, said: "The ad reflects the values of the company ...
By by Sam Matthews / Brand Republic 06-Jul-05
Innocent rebrands Juicy Waters range as This Water
LONDON - Smoothie company Innocent is to rebrand its Juicy Waters range as This Water, following a ... Innocent s decision to rebrand Juicy Waters was taken to emphasise the drink s nothing but fruit ethos, and follows 2005 s packaging redesign, which was also handled by Pearlfisher. The agency ... -founder of Innocent, said: Collaborating with Pearlfisher has been an exciting and rewarding process for us. They ve ...
By Alex Donohue / Brand Republic 24-Apr-07
O2 and Innocent triumph at National Business Awards
. Fresh drinks company Innocent also picked up a gong for its marketing strategy at the awards, known as the "business Oscars". The judges said smoothie manufacturer Innocent was "an incredibly forward-thinking company using an innovative range of marketing to drive brand recognition". Innocent relies heavily ...
By Staff, / Brand Republic 12-Nov-03
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