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Rebrand distinguishes insurance company from the crowd
LONDON - Alliance, an insurance and risk management company, has unveiled a comprehensive new ... the Alliance brand. The company is known in the insurance and risk industry for its high-profile clients ... is not 'your typical insurance outfit'; the whole business is run by a team of dynamic and passionate ... , company brochure, stationery and event collateral. If you have an opinion on this or any other issue ...
By by Daniel Farey-Jones / Brand Republic 11-May-05
Archibald Ingall Stretton withdraws from £3m UIA insurance review
LONDON – The £3m account for mutual insurance company UIA is up for grabs after incumbent agency ... to explore the market." UIA's insurance products are available throughout the UK via its affinity ...
By by Daniel Farey-Jones / Brand Republic 08-Mar-05
Internet to replace direct sales at Prudential
Insurance company Prudential is abandoning door-to-door direct sales to concentrate on its ... LONDON (Brand Republic) - Insurance company Prudential is abandoning door-to-door direct sales ... their jobs and the company’s workforce will be reduced from 11,500 to 9,500. Redundancy and restructuring will cost the company about 110m. The Prudential Group’s chief executive Jonathan Bloomer explained ...
Brand Republic 14-Feb-01
ING taps US Euro RSCG shop for $50m account
Financial services and insurance company ING Group has named Jordan McGrath Case 50m branding ... LONDON (Brand Republic) - Financial services and insurance company ING Group has named Jordan McGrath Case 50m branding and marketing in the US. Jordan McGrath was chosen from a shortlist of three agencies. The other two companies have not been revealed. Media planning will be handled by DFM ...
Brand Republic 02-Nov-00
The Software Bureau secures Esure contract after Cygnus revamp
LONDON - Insurance company Esure has signed a deal with The Software Bureau to use its data ... that companies are quite capable of, and indeed should be, taking their data processing in-house and this latest ...
By by Charlie McCathie / Brand Republic 21-Feb-07
Cornhill streamlines databases for better targeting
LONDON - Insurance company Cornhill Direct is tightening up its targeting and messaging ... The insurer has hired customer management specialist Identex to design, host and manage a ... . The system will be a marked improvement. Despite being one of the biggest direct mailers in the insurance ... of companies in the financial services market, including More Th>n, Norwich Union and Chelsea Building Society ...
By Maja Pawinska, / Brand Republic 14-Aug-02
Zurich appoints Experian for database marketing
LONDON - Insurance company Zurich has appointed data services company Experian to help it manage ... Zurich will use Experian s Fusion database service to create and plan its direct marketing campaigns. Experian Fusion is an online hosted pay as you go database and campaign management tool, suitable for companies that have mailing lists of more than 10m contacts a year. The service will allow ...
By Jacquie Bowser / Brand Republic 22-Nov-07
Prudential declines title namecheck in new Ricky Gervais film
LONDON - Comedian Ricky Gervais has agreed to insurance company Prudential's request to change ... The film, which is based around two salesmen who work for the insurance company, was using the title as a humorous take on the company's famous strapline 'The Man from the Pru,' which was developed ... -wrote the film with his 'Extras' writing partner and co-star Stephen Merchant. The insurance company ...
By Nadia Ghani / Brand Republic 04-Mar-09
Halifax goes ahead with Esure launch
Halifax is pressing ahead with the launch of its online insurance company esure.com later this year ... and an internet-based insurance service under the Esure brand. The company also plans to move the telephone ... LONDON (Brand Republic) - Halifax is pressing ahead with the launch of its online insurance company esure.com later this year, despite the current gloom in the internet marketplace. The bank ...
Brand Republic 08-Jan-01
Privilege selects Design Group for literature overhaul
LONDON - Insurance company Privilege is overhauling all its customer literature to give it a more ... Privilege has asked Design Group to redesign its policy booklets and welcome leaflets, which will be sent to all for home, motor and breakdown insurance customers. Privilege marketing manager Bridget Davey said the insurance company specialised in insurance for more expensive cars and homes and its ...
By Maja Pawinska, / Brand Republic 05-Nov-03
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