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Internet adspend continues to rocket
internet, outdoor and cinema, experienced a downturn. TV advertising continued to fall marginally from ... magazine sector, with adspend plummeting 6.6% to 203m. This was followed by regional newspapers, which ... spending 4.8% less on classified and 2.1% less on display. Radio adspend was down 1.8% to 127m ...
By by Ben Bold / Brand Republic 25-Jun-07
Internet adspend to overtake outdoor in 2007
LONDON - ZenithOptimedia has revised its forecast for internet adspend upwards once again as online ... The agency is predicting that online adspend will attract 6.5% of all advertising in 2008, up from ... .5% in 2005." "The internet is now firmly established as a mainstream advertising medium in developed ... adspend forecasts, which estimates that the World Cup in Germany will generate over £570m in advertising ...
By by Staff / Brand Republic 11-Apr-06
Internet adspend growth hit by economic slowdown
LONDON - Growth in internet adspend appears to be falling off, with the smallest upward revision ... illustrates the positive reality that the internet is now core to many clients marketing needs so ... revisions to total internet advertising, with 23% of companies increasing spend, compared with 7% making cuts. Across all main media spend including internet, the report found budgets for the fourth quarter ...
By Jennifer Whitehead / Brand Republic 14-Jan-08
Internet adspend set to outstrip national newspapers
LONDON - UK internet advertising spend rose by more than 40% in the first half of the year to £917 ... According to figures released by the Internet Advertising Bureau in conjunction with PricewaterhouseCoopers, internet adspend now has a market share of 10.5%, compared with 11.4% for national newspapers ... , accounted for just 0.7% of all online ad spend. The figures also show that internet adspend has ...
By by Jennifer Whitehead / Brand Republic 04-Oct-06
Internet adspend holds up better than predicted
LONDON - Global internet advertising will grow 10% this year, achieving a 15.1% share of global ad ... ZenithOptimedia said that internet advertising has held up even better than it predicted three ... in a recession. The internet is the only medium it expects to grow in 2009. The Publicis Groupe-owned media agency is forecasting internet ad expenditure to grow 10.1% globally in 2009, ahead of its 8 ...
By Staff / Brand Republic 06-Jul-09
Internet adspend beats cinema with 19% rise
LONDON - Internet advertising in the UK has overtaken cinema advertising and recorded higher growth
By Jennifer Whitehead, / Brand Republic 08-Jul-03
Internet adspend will beat outdoor by end of the decade
LONDON - Global internet advertising spend is going to take over outdoor adspend by the end ... The agency made the prediction in unveiling its global adspend forecast this week, which showed that internet adspend had increased its share of the global ad market from 3.2% in 2003 to 3.6% in 2004 ... penetration of the internet, but the growing versatility and variety of online content and applications ...
By Jennifer Whitehead, / Brand Republic 07-Dec-04
Carat tips 20% growth in internet adspend for 2005
LONDON - The strong rise in internet advertising will continue in 2005, according to new research ... predicting a substantial rise in internet's share of global adspend, which currently stands at 3 ... .9% in 2005, and Carat has revised its estimate of 2005 UK adspend growth up from 4.3% to 4.6% and hailed ... spend generated by major sports and political events -- provided a fillip to global adspend in 2004 ...
By Staff, / Brand Republic 06-Jan-05
UK internet adspend to boom by 46% this year
LONDON - Internet advertising spend is set to leap by 46% this year, according to a forecast ... of the audience size. I-level says that home internet penetration will grow by 17.5% during the year, with the growth of broadband leading to increased audiences on the internet. Bob Wootton, director of media ... the Interactive Advertising Bureau said that online adspend had grown for the first time in six quarters ...
By Jennifer Whitehead, / Brand Republic 15-Jan-03
UK internet adspend to hit double-digit share of market
LONDON - UK internet adspend is set to hit 12.9% of total expenditure this year, the first time its ... According to figures published by ZenithOptimedia, internet adspend will also cross the double-digit mark in Sweden, where it will take a 10.5% share of the total 2006 adspend. This puts internet ... should also be on the list. ZenithOptimedia is forecasting that by then, UK internet adspend will have a ...
By by Jennifer Whitehead / Brand Republic 02-Oct-06
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