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Obesity predicted to fall despite 'toxic food' marketing
like to see more restrictions for when "toxic food" can be advertised and added that junk food brands ... to see an end to the marketing of toxic products and to marketing junk food on programmes children watch ... the point of advertising junk food that has no nutritional value and just makes you fat." The predictions ...
By James Quilter / Brand Republic 03-Nov-09
Plastic surgery ads should be banned says cosmetic surgeons association
LONDON - The trade body for British cosmetic surgeons has called for a UK ban on advertising ... advertising is banned and only qualified practitioners are allowed to work in the sector. ...
By James Quilter / Brand Republic 16-Nov-09
BR Video: Consumers downplay influence of food and drink ads
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest ... Our interviews with members of the public about how advertising influences their food and drink ... that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food and drink advertising and the majority agreed that ads had no influence on their purchasing decisions ...
By Susan Billinge / Brand Republic 11-Nov-09
Selfridges targeted by Sir Roger Moore foie gras protest ad
LONDON - Sir Roger Moore has paid for and appears in a Peta protest ad opposite Selfridges' food ... The six-sheet ad went up on a Clear Channel-owned Oxford Street bus stop site yesterday and will stay up for two weeks. The animal rights charity attempted to use an ad featuring a photograph of a ... and geese through a pipe two or three times a day. It claims Clear Channel rejected the ad on the grounds ...
By Daniel Farey-Jones / Brand Republic 05-Nov-09
Academics call on ASA to mark airbrushed ads
LONDON - Academics are to lobby the Advertising Standards Authority to introduce notices on ads ... Cole. The Lib Dems want a ban on ads that feature digital retouching and are aimed at under-16s ... it makes models look super-thin. It will call for the restriction of airbrushing and ask for ads showing ... are encouraging the public to contact the ASA when they see ads which they believe have been heavily airbrushed ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
Wall's sausages under food labelling spotlight
The food brand is the latest to be investigated by The Sunday Telegraph as part of the newspaper's ongoing campaign for more clarity in food labelling about where produce comes from. The newspaper points out supermarkets and manufacturers do not have to say where processed food comes from. Wall ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
BlackBerry to introduce ads in apps
of smartphones to introduce ads into their applications in the first half of 2010. ... The BlackBerry Advertising Service will provide developers with access to a large pool of ad units from mobile ad networks including Jumptap, Lat49, Milennial Media, Navteq and Quattro Wireless. The service will give developers access to data on ad impressions, clicks, conversions and earnings, as well ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Jamie Oliver partners with Match.com to create food-lovers dating website
on the chef's website that helps food lovers find a partner. ... functionality to help in their quest for love. Oliver said: "I've always found food to be a really powerful way of bringing people together and I thought it would be great if we could get people who loved food ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Findus boosts marketing team with new hire
LONDON - Frozen foods giant Findus has hired Nick Jackson to the new role of consumer development ... ". Earlier this year, Findus handed its ad account to Driven following a pitch against undisclosed agencies Findus is Europe's largest frozen food and seafood companies with a 1.1 billion turnover ...
By Staff / Brand Republic 16-Nov-09
Dettol tops ranking of most motivating TV ads
LONDON - The most motivating TV ad in the past six months was for Dettol's Surface antibacterial ... Mercury measures how an ad positions a brand emotionally and whether consumers are likely to go ... to have contributed highly to the success fo the Dettol ad. "In the ad Dettol addresses a problem that a ... level." The top ten TV ads ranked by Mercury for the period from April to September 2009 are: Dettol ...
By Daniel Farey-Jones / Brand Republic 03-Nov-09
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