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Fox lines up big brands to promote Avatar
LONDON - Fox has lined up a series of brands across the electronics, food and drink sectors
By James Quilter / Brand Republic 19-Nov-09
Jamie Oliver partners with Match.com to create food-lovers dating website
on the chef's website that helps food lovers find a partner. ... functionality to help in their quest for love. Oliver said: "I've always found food to be a really powerful way of bringing people together and I thought it would be great if we could get people who loved food ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Findus boosts marketing team with new hire
LONDON - Frozen foods giant Findus has hired Nick Jackson to the new role of consumer development ... agencies Findus is Europe's largest frozen food and seafood companies with a 1.1 billion turnover ...
By Staff / Brand Republic 16-Nov-09
BR Video: Consumers downplay influence of food and drink ads
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest ... Our interviews with members of the public about how advertising influences their food and drink ... that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food ... equipment and seeds, encouraging both teachers and children to grow their own food. The campaign included ...
By Susan Billinge / Brand Republic 11-Nov-09
The Observer to be pared down to four sections
magazines to survive the cull is the Observer Food Monthly. Observer staff were told of the changes, which ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Cobra Beer plans integrated push around Curry Week
From the start of the week Cobra ads will run in The News of the World and The Sun, and there will be radio promotions in Manchester, London and Birmingham. The campaign will feature top Indian chefs, including Anjum Anand from BBC programme 'Indian Food Made Easy'. Cobra's website will carry a recipe from ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Wall's sausages under food labelling spotlight
The food brand is the latest to be investigated by The Sunday Telegraph as part of the newspaper's ongoing campaign for more clarity in food labelling about where produce comes from. The newspaper points out supermarkets and manufacturers do not have to say where processed food comes from. Wall ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
Asda hits back after downgrade of green credentials
areas such as packaging, food sourcing and energy usage. The report's authors found Asda's performance ... claimed Asda had suffered due to its food sourcing - only a small proportion of its fish derived from ...
By James Quilter / Brand Republic 09-Nov-09
BR Ballot: Pret needs to rethink its marketing
(25%). The sandwich chain came under fire over its food labelling stance for the second time in a ... of the brand from the production. @Scarlettdaftks BrandRepublic "Fresh food, flown in from Brazil!" lol ...
By Staff / Brand Republic 06-Nov-09
Selfridges targeted by Sir Roger Moore foie gras protest ad
LONDON - Sir Roger Moore has paid for and appears in a Peta protest ad opposite Selfridges' food
By Daniel Farey-Jones / Brand Republic 05-Nov-09
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