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Kellogg's top marketer Longworth departs
LONDON - Breakfast cereal giant Kellogg is understood to have dismissed its UK marketing director ... 1999 following a 20-month search to replace Mark Sims, who resigned in April 1998. Kellogg would ... for the company said he had "left recently to pursue other interests". It is not thought that Kellogg has a ... with the task increasing sales of Kellogg's cereal brands, such as Corn Flakes, Nutrigrain, Bran Flakes ...
By Claire Billings, / Brand Republic 21-Jun-02
Kellogg media director moves to Accenture
LONDON - Kellogg's EMEA media director Adam Swann has left to take up a partner position ... Swann left Kellogg on Friday after ten years at the company, following an earlier position as regional media director for Central Eastern Europe at Ogilvy Mather. A spokesman for Kellogg said the company was still deciding whether to replace Swann directly. On an interim Swann s responsibilities ...
By Daniel Farey-Jones / Brand Republic 08-Oct-07
Kellogg introduces new nutrition guidelines for kids
LONDON - Kellogg is introducing new global marketing guidelines, reinforcing previous commitments ... aged 12 and under. They will apply to about half of the products Kellogg markets to children worldwide, including Froot Loops and Apple Jacks cereals and Pop-Tarts. Kellogg products such as Rice ... will not because of their salt content. The move follows previous commitments by Kellogg including a self ...
By Darren Davidson / Brand Republic 14-Jun-07
Kellogg's targets mums with National Breakfast Week
LONDON - Kellogg's is taking National Breakfast Week online with a new microsite targeting mothers ... for the week, which runs from September 6 to 10, will take place online, with Kellogg's partnering sites including iVillage.co.uk and Virgin Radio . Alyson Greenhalgh-Ball, head of nutrition Kellogg's UK ...
By Staff, / Brand Republic 03-Sep-04
Crack slang name causes embarrassment at Kellogg's
LONDON - Bosses at Kellogg's are reported to be embarrassed about claims its new Coco Pops ... and one with a smooth chocolate centre. A Kellogg spokesperson denied that the name would now ... consumers. "Kellogg's has introduced a new cereal called Coco Pops Coco Rocks. The new cereal is part ...
By by Julia Pearlman / Brand Republic 29-Jun-05
Kellogg launches promotional campaign for Special K
LONDON - Breakfast cereal giant Kellogg is running a promotional campaign across 6m packs of its
By Claire Billings, / Brand Republic 08-Jul-02
Kellogg's drops Phelps after bong controversy
NEW YORK - Kellogg's has become the first major sponsor to end an endorsement deal with swimmer ... , which expires at the end of the month. Kellogg's signed Phelps soon after his eight-medal performance at the Olympic Games in Beijing for an undisclosed sum. The agreement put Phelps' face on the boxes of Kellogg ... Wheaties box -- the traditional landing spot for Olympic athletes. Kellogg spokesperson Susanne Norwitz ...
By Staff / Brand Republic 06-Feb-09
Superbrands case studies: Kellogg's Corn Flakes
consumers. Achievements Kellogg's Corn Flakes is the UK's and Europe's number one breakfast cereal. In 1999 alone, more than 100 million packets of Kellogg's Corn Flakes were consumed, while over 40% of all UK households are likely to have Kellogg's Corn Flakes in their home. Kellogg's Corn Flakes ...
Brand Republic 25-Oct-02
Kimberly-Clark appoints Kellogg's Palmer chief marketer
LONDON - Tony Palmer, UK managing director of Kellogg, has been named as chief marketing officer
By by Jennifer Whitehead / Brand Republic 22-Sep-06
Future of Kellogg's £40m media account in question
LONDON – The future of Kellogg's £40m media account is in question with sources suggesting a review ... Kellogg is understood to be unhappy that its account will have to move out of the incumbent, MindShare, before the recently won Nestle Cereal Partners business moves in. A spokesperson for Kellogg ... new division to service the account and allow it to retain both Kellogg, with which it has worked ...
By Staff, / Brand Republic 09-Dec-04
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