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AOP study identifies online media consumption trends
LONDON - The AOP has identified four major trends in the way the public consumes online media ... four emerging mega trends in the consumption of online media. These are participation, on ... of the key platforms of social media. On demand comprised podcasting, which was used by 12% of US online ... % of people in the UK owning a mobile that gives them the ability to access media on the move. The AOP also ...
By Alex Donohue / Brand Republic 02-Apr-07
EMS 2007 shows traditional media consumption holding up
LONDON - Europe's top earners have not reduced their consumption of television and print media over ... The 2007 edition of EMS, the European Media and Marketing Survey, covers the media consumption of the 40m highest earning people in Western Europe. The most popular general interest TV channel for this group is EuroSport, watched weekly by 31.8% of them. Next are MTV with 27.8% and Discovery Channel ...
By Daniel Farey-Jones / Brand Republic 21-Jun-07
The importance of insight in the new media future
It can hardly have escaped notice that today's consumer has unprecedented control over their media
By by Carolyn Stebbings / Brand Republic 28-Apr-06
Synovate boosts media surveys with digital coverage
LONDON - Synovate has taken steps to introduce more detailed coverage of digital media consumption ... . Steve Garton, Synovate s global head of media, said: While there are other digital media surveys ... geography. We will be able to provide multi-regional reports to clients. Synovate s PAX media survey has ... Media Marketing Survey) in 1995. The new digital component of the surveys will commence fieldwork ...
By Daniel Farey-Jones / Brand Republic 13-Apr-07
Ad funding of mobile services will increase consumption
consumption and create new revenue streams, according to a report by technology firm Amobee Media Systems. ... According to live trial results, for every person who paid to download mobile content, up to 50 accepted the ad-funded version. The report, which was created through Amobee's mobile media system ... Media Systems, said: "Mobile is the last remaining medium in which the user bears the full weight ...
By by Alex Donohue / Brand Republic 10-Nov-06
European internet consumption to overtake TV in 14 months
LONDON - The internet will overtake broadcast TV as Europe's most consumed form of media ... -fareast-language:#0400; mso-bidi-language:#0400;} Internet consumption in 2010 will average 14.2 hours per week ... will become the most popular media, this does not signify a decline in TV but simply reflects the changing ... . This is more time than they spent reading print media, watching movies offline or playing video games ...
By Nikki Sandison / Brand Republic 08-Apr-09
Londoners bored of Amy Winehouse news stories
's ongoing drug and relationship problems, according to a media consumption study by Rainier PR.
By Nikki Sandison / Brand Republic 06-Aug-08
Google launches statistics service for UK users
of industry facts and insights on a range of topics, from consumer and macro economic trends to media ... online. The stats are split into five sections: Technology Macro Economic Trends Media Landscape Media Consumption Consumer Trends The data has been collected from a number of third party sources ... : "Whether you are an advertiser or work in the media industry and want to uncover key industry stats or just ...
By Jacquie Bowser / Brand Republic 11-Sep-09
Online growth is good but there is still work to be done
of the market does not match its share of media consumption, writes Damian Burns, head of digital media at Zed ... digital media man like me grinning like the proverbial cream-supping cat? The answer is simple -- online's share of media consumption and its share of advertising spend don't tally. Not even close. For a medium that represents over 12% of consumers' media consumption, its 2.5% share of UK ad expenditure is an imbalance ...
Brand Republic 30-Jul-04
M:Metrics and BMRB team up for measurement deal
mobile media consumption for ad campaigns. ... :Metric s methodologies. With this partnership, we can offer our clients the most accurate mobile media consumption ... to evaluate product usage, media exposure and characteristics of audiences to create an enhanced measurement ... around 200 clients in the mobile media sector, said the combined data would be available through existing ...
By Alex Donohue / Brand Republic 15-Nov-07
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